Tag Archives: stop motion

Let’s Gap Together

Gap

 

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We created two commercials for iconic American clothing brand Gap. The 30-second stop-motion pieces bring to life the brand’s “Let’s Gap Together” campaign manifesto with handcrafted screen-printing and painting treatments on Gap products together with a few other playful props. The English version will run in Hong Kong; the Chinese version will run throughout Mainland China.

The brand manifesto in English reads: “Let’s laugh, cry, kiss, fall in love, run, dance, skate, be free, have fun, cut loose, escape, wear what we want, live the dream, and be ourselves, because it’s a big, beautiful world out there. Let’s live it together.”


我们为美国标志性服装品牌Gap创作了2条广告。在30秒的定格动画中我们用丝网印刷和绘画的方式将 “Let’s Gap Together” 的品牌宣言生动的呈现在Gap的产品及其他配件道具上,英文版被用于香港地区,中文版本被用于中国大陆地区。

品牌宣言中文版:“LET’S,笑,哭,亲吻,恋爱,奔跑,跳舞,滑板,自由自在,无拘无束,甩掉束缚,随时,找乐,想怎么穿就怎么穿,梦不停,做自己,因为这是一个大大的精彩世界。让我们尽情体验TOGETHER。”

 

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Making-Of

Year of the Rooster

Airbnb

 

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To celebrate Chinese New Year, we created a fun animation for Airbnb telling the story of Ralphy, a wanderlust-filled traveling Rooster making his way around the world.

In the Year of the Rooster, Ralphy reminds us to meet someone new at the foot of Mt. Fuji; or connect with old friends in Koh Tao; or perhaps even celebrate with a family reunion in Paris. Wherever your travels take you this lunar new year, we hope the experiences along the way warm your heart with love and sharing. Happy Chinese New Year.

The piece was created by hand in a live, multi-layered environment with frame-by-frame stop-motion animation of laser cut elements. Check out the making-of video and photos to learn more about the process and technique.


为迎接中国新年的到来,我们为Airbnb创作了一条趣味十足的动画来讲述一只名为Ralphy的公鸡周游世界的旅行故事。

在鸡年里,Ralphy带着我们在富士山脚结识新朋友,在龟岛与老友重逢,在巴黎与家人欢聚一堂。新的一年,无论你的脚步去到哪儿,我们都希望爱与分享温暖着你的每一段旅程。春节快乐。

该逐帧定格动画通过纯手工在多层次背景中操作,画面中的所有元素由镭射切割而成。想了解更多相关制作的技术和过程,可查看幕后制作短片及照片。


Making-Of

 

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ZX Flux Campaign Spots

adidas Originals

 

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We created :30 and :15 second campaign spots for adidas Originals’ ZX Flux collection. The spots tell a visual story of infinite possibilities and limitless future, positioning ZX Flux footwear as the essence of modernity and the modern look.

The spots feature celebrity brand ambassadors Deng Chao, Eason Chan, Wu Yifan, and Fan Bingbing and were leveraged digitally, in-store, and throughout the Beijing / Shanghai / Guangzhou metro. The Metro placement was as a stop-motion execution that interacts with viewers as a result of the train’s forward motion. The video below shows the final result.


我们为adidas Originals的ZX Flux系列创作了30秒版和15秒版的短片。短片一展具有摩登精髓和潮流外观的ZX Flux鞋款的无限可能及无尽未来。

在该短片中,以品牌代言人邓超、陈奕迅、吴亦凡和范冰冰的形象还原品牌的时尚精神。该片被广泛运用于其全国零售店铺、网络和北上广的地铁移动广告位,其中地铁移动广告位以定格连续画面的形式通过列车高速运动带给车内乘客连贯画面的观感体验,以下短片则是最终效果。

 

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adidas Originals ZX Flux 2016 – Metro Stop-Motion Execution

 

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“No Attitude, No Music” Collection

Tonlion

 

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We created a spot to promote a limited edition t-shirt collection for fashion brand Tonlion. The collection was a collaboration between Tonlion and music portal Kuwo. Tees in the collection come with a set of earphones ergonomically designed into the tee allowing for optimized wire management and listening experience. QR codes in the tees scan through to exclusive content curated by the Kuwo team.

The spot combines live-action shooting, stop-motion animation, and a variety of illustration, painting, and hand-made textural effects. The content was used digitally and in select OOH executions.


我们为服装品牌唐狮的限量版T恤系列创作了一条短片。该系列由唐狮与音乐门户网站酷我合作,该系列中的所有T恤均配有一副可让你更好享受音乐体验的耳塞式耳机,仅需用手机扫描领口处的二维码便能带你进入酷我音乐界面享受专属音乐盛宴。

这条短片结合了动态影像、定格动画,以及大量插画、手绘和手工拼贴效果,该作品被广泛运用于网络以及精选户外媒体。

Women’s “Unstoppable” Campaign

adidas Originals

 

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We created a spot for adidas Originals’ “Unstoppable” women’s campaign featuring the brand’s four leading ladies: Rita Ora, Fan Bingbing, Gianna Jun, and Jolin Tsai. The film combines photography stills, live-action footage, and stop-motion animation into a fun, experimental treatment.


我们为adidas Originals名为“势不可挡”的女子系列广告制作了一条视频短片,主角是该品牌的四位女星代言人:Rita Ora、范冰冰、全智贤及蔡依林。短片将静态照片与动态影像相结合以类似定格动画的方式为大家呈现出有趣且略带实验感的效果。

ZX750 Guerrilla Street Art Project

adidas Originals

 

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To celebrate adidas Originals bringing back its iconic late-1980s ZX750 runners to China in a limited edition ‘bluebird dark slate’ colorway, we executed an epic guerrilla street-art campaign. The campaign engaged street artist crews in Beijing, Shanghai, Guangzhou, and Chengdu to bomb their hometowns with interpretations of the shoes in varied art styles.

Before hitting the streets, we pre-designed a stop-motion animation with hundreds of frames. Each frame of the animation featured the shoes in different positions. The frames were assigned to different artists around the country who had the freedom to recreate them in their own art stye. When the artists executed their artwork on the city walls, our photography team captured hi-res photos of each artwork. These photos were reassembled as the frames in this stop-motion video.

The animation tells the story of the ZX750s going on a nationwide journey while coming alive on city walls across China. The shoes’ urban adventure has them walking, jogging, jumping, spinning, dancing, etc., while the street-art styles and techniques morph from wheatpaste, to stencil, spray paint, marker, and stickers. The animation also links up a few select storefront treatments we incorporated into the campaign.


我们为adidas Originals复刻其八十年代末的ZX750经典鞋款进行了大规模的游击式街头艺术活动,此次旨在宣传ZX750暗灰蓝配色款在中国市场的推广。该活动集结了北京、上海、广州和成都的街头艺术家分别在各自城市中以多样化的街头艺术形式展现这双经典鞋款。

在街头执行之前,我们预先设计了一个几百帧的定格动画,这双跑鞋不停的走到不同的地点。我们将画面分配给不同的艺术家,并由他们在各自城市进行自由创作,而在每一位艺术家开始墙上创作时,我们的摄影团队则跟拍捕捉了这些作品的高清图片画面。最后这些照片也被融合到原本的定格短片中。

该短片展现了一场关于ZX750游走于中国各城墙面的国境之旅。这双跑鞋被艺术家们以wheatpaste、stencil、喷绘、马克笔涂鸦以及贴纸等街头艺术技艺在它的城市探险中漫步、小跑、跳跃、旋转、跳舞等等。片中亦展现出参与此次宣传的品牌指定店铺。