Tag Archives: stop motion

Year of the Rooster




To celebrate Chinese New Year, we created a fun animation for Airbnb telling the story of Ralphy, a wanderlust-filled traveling Rooster making his way around the world.

In the Year of the Rooster, Ralphy reminds us to meet someone new at the foot of Mt. Fuji; or connect with old friends in Koh Tao; or perhaps even celebrate with a family reunion in Paris. Wherever your travels take you this lunar new year, we hope the experiences along the way warm your heart with love and sharing. Happy Chinese New Year.

The piece was created by hand in a live, multi-layered environment with frame-by-frame stop-motion animation of laser cut elements. Check out the making-of video and photos to learn more about the process and technique.







ZX Flux Campaign Spots

adidas Originals



We created :30 and :15 second campaign spots for adidas Originals’ ZX Flux collection. The spots tell a visual story of infinite possibilities and limitless future, positioning ZX Flux footwear as the essence of modernity and the modern look.

The spots feature celebrity brand ambassadors Deng Chao, Eason Chan, Wu Yifan, and Fan Bingbing and were leveraged digitally, in-store, and throughout the Beijing / Shanghai / Guangzhou metro. The Metro placement was as a stop-motion execution that interacts with viewers as a result of the train’s forward motion. The video below shows the final result.

我们为adidas Originals的ZX Flux系列创作了30秒版和15秒版的短片。短片一展具有摩登精髓和潮流外观的ZX Flux鞋款的无限可能及无尽未来。




adidas Originals ZX Flux 2016 – Metro Stop-Motion Execution



“No Attitude, No Music” Collection




We created a spot to promote a limited edition t-shirt collection for fashion brand Tonlion. The collection was a collaboration between Tonlion and music portal Kuwo. Tees in the collection come with a set of earphones ergonomically designed into the tee allowing for optimized wire management and listening experience. QR codes in the tees scan through to exclusive content curated by the Kuwo team.

The spot combines live-action shooting, stop-motion animation, and a variety of illustration, painting, and hand-made textural effects. The content was used digitally and in select OOH executions.



Let’s Gap Together




We created two commercials for iconic American clothing brand Gap. The 30-second stop-motion pieces bring to life the brand’s “Let’s Gap Together” campaign manifesto with handcrafted screen-printing and painting treatments on Gap products together with a few other playful props. The English version will run in Hong Kong; the Chinese version will run throughout Mainland China.

The brand manifesto in English reads: “Let’s laugh, cry, kiss, fall in love, run, dance, skate, be free, have fun, cut loose, escape, wear what we want, live the dream, and be ourselves, because it’s a big, beautiful world out there. Let’s live it together.”

我们为美国标志性服装品牌Gap创作了2条广告。在30秒的定格动画中我们用丝网印刷和绘画的方式将 “Let’s Gap Together” 的品牌宣言生动的呈现在Gap的产品及其他配件道具上,英文版被用于香港地区,中文版本被用于中国大陆地区。







Women’s “Unstoppable” Campaign

adidas Originals



We created a spot for adidas Originals’ “Unstoppable” women’s campaign featuring the brand’s four leading ladies: Rita Ora, Fan Bingbing, Gianna Jun, and Jolin Tsai. The film combines photography stills, live-action footage, and stop-motion animation into a fun, experimental treatment.

我们为adidas Originals名为“势不可挡”的女子系列广告制作了一条视频短片,主角是该品牌的四位女星代言人:Rita Ora、范冰冰、全智贤及蔡依林。短片将静态照片与动态影像相结合以类似定格动画的方式为大家呈现出有趣且略带实验感的效果。

ZX750 Guerrilla Street Art Project

adidas Originals



To celebrate adidas Originals bringing back its iconic late-1980s ZX750 runners to China in a limited edition ‘bluebird dark slate’ colorway, we executed an epic guerrilla street-art campaign. The campaign engaged street artist crews in Beijing, Shanghai, Guangzhou, and Chengdu to bomb their hometowns with interpretations of the shoes in varied art styles.

Before hitting the streets, we pre-designed a stop-motion animation with hundreds of frames. Each frame of the animation featured the shoes in different positions. The frames were assigned to different artists around the country who had the freedom to recreate them in their own art stye. When the artists executed their artwork on the city walls, our photography team captured hi-res photos of each artwork. These photos were reassembled as the frames in this stop-motion video.

The animation tells the story of the ZX750s going on a nationwide journey while coming alive on city walls across China. The shoes’ urban adventure has them walking, jogging, jumping, spinning, dancing, etc., while the street-art styles and techniques morph from wheatpaste, to stencil, spray paint, marker, and stickers. The animation also links up a few select storefront treatments we incorporated into the campaign.

我们为adidas Originals复刻其八十年代末的ZX750经典鞋款进行了大规模的游击式街头艺术活动,此次旨在宣传ZX750暗灰蓝配色款在中国市场的推广。该活动集结了北京、上海、广州和成都的街头艺术家分别在各自城市中以多样化的街头艺术形式展现这双经典鞋款。