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We created an informational spot to explain Lycra Sport’s PCE (Power, Comfort, Energy) index and showcase the brand’s innovative fabrics.
The PCE index is used across unisex garments to provide users with a second-skin fit and superior performance when engaging in a wide range of athletic movements and exercises. The spot also serves as a directory for consumers to choose products that best suit their needs.
The final output was used on digital media throughout Greater China and in-stores globally.
我们为LYCRA® SPORT (莱卡®运动) PCE (力度，舒适度，能量) 三维性能指标创作了一条视频短片，并借此阐述其先进的面料科技。
PCE指标适用于男女运动服装，为用户在广泛的运动和锻炼中提供贴合皮肤的体验和卓越的性能。该短片也被作为购物指南，让消费者通过对面料科技的深入了解选择出最适合自己的产品。
这条视频短片被广泛运用于全球店铺及数字媒体传播。
