We created an informational spot to explain Lycra Sport’s PCE (Power, Comfort, Energy) index and showcase the brand’s innovative fabrics.
The PCE index is used across unisex garments to provide users with a second-skin fit and superior performance when engaging in a wide range of athletic movements and exercises. The spot also serves as a directory for consumers to choose products that best suit their needs.
The final output was used on digital media throughout Greater China and in-stores globally.
我们为LYCRA® SPORT (莱卡®运动) PCE (力度，舒适度，能量) 三维性能指标创作了一条视频短片，并借此阐述其先进的面料科技。