Tag Archives: Lycra

Power, Comfort, Energy

Lycra Sport

 

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We created an informational spot to explain Lycra Sport’s PCE (Power, Comfort, Energy) index and showcase the brand’s innovative fabrics.

The PCE index is used across unisex garments to provide users with a second-skin fit and superior performance when engaging in a wide range of athletic movements and exercises. The spot also serves as a directory for consumers to choose products that best suit their needs.

The final output was used on digital media throughout Greater China and in-stores globally.


我们为LYCRA® SPORT (莱卡®运动) PCE (力度,舒适度,能量) 三维性能指标创作了一条视频短片,并借此阐述其先进的面料科技。

PCE指标适用于男女运动服装,为用户在广泛的运动和锻炼中提供贴合皮肤的体验和卓越的性能。该短片也被作为购物指南,让消费者通过对面料科技的深入了解选择出最适合自己的产品。

这条视频短片被广泛运用于全球店铺及数字媒体传播。

Move To Your Own Rhythm

Lycra

In support of Lycra’s presence at the Yo’Hood fashion tradeshow in Shanghai, we developed a fun, interactive H5 game that showcases the brand’s cutting-edge fabric technology and product materials.

The H5 game was aligned with the brand’s tradeshow tagline of “Move to Your Own Rhythm.” Game players were tasked with creating their own pop band complete with unique songs and dance routines via intuitive inputs for movement, sound, beats, vocals, and even apparel / styling details.

The pop-band characters were playfully (and unexpectedly) reimagined and modernized as classic Roman sculptures. The statues are stiff and stationary, but once outfitted in Lycra apparel, they come alive and “get moving to their own rhythm.”

In-game controls allow players to customize their pop group as they see fit. The controls trigger musical and outfit changes: jeans, leggings, sporty tops, and swimwear come on and off in tandem with the addition and subtraction of musical elements. Once the player is happy with how everything looks and sounds, the game generates a sharable poster summarizing their personality based on their in-game choices. Tapping the band members on the final poster also opens product pages where players / friends can easily shop their favorite outfits.

The playfulness and whimsical humor of the game’s design, animation, and music all come together to showcase the distinctive brand spirit of Lycra.

In addition to the H5 game, we also developed the on-screen content inside Lycra’s Yo’Hood booth, which linked brand videos with the Roman stature character motif and our H5 game.


我们为莱卡品牌在YoHood潮流盛典上的展出,制作了一款趣味十足的H5互动小游戏,在该H5小游戏中,我们将莱卡品牌先进的纤维技术和使用莱卡技术的品牌服装一一呈现于玩家眼前。

该H5小游戏基于莱卡品牌 “动静自由,弹力无限” 的品牌宣言,玩家通过不同按键选择不同的音效及舞姿组成一个自己的阿卡贝拉乐团,在游戏过程中,玩家根据游戏中的提示完成动作,音效,服装风格的选择,从而制作出一个歌舞同步的天团。

阿卡贝拉乐团里的人物形象均出自罗马雕塑原型,通过创意的重新构想让其以自由灵动的方式呈现。这些原本生硬僵直的雕像一旦穿上了运用莱卡纤维技术的现代服装,便会轻盈舞蹈,与 “动静自由,弹力无限” 的主题完美契合。

游戏中的控件允许玩家自定义乐团的组成。这些控件可触发对应的音效和服装:牛仔裤,运动legging,运动上衣和泳装,随着不同的音效的添减产生不同的乐团风格。一旦玩家确定所有所选的搭配和音乐,即可生成一个可分享的海报,根据玩家在游戏中的选择,其个性标签会出现在分享的海报上。点击最终生成的海报页面上的任一乐团成员,也可链接到对应的产品的购买页面,一步实现从玩到买的一站式购物体验。

整个游戏的设计将诙谐的动画和趣味十足的音乐融合在一起产生了出其不意的效果,也充分展现了莱卡品牌的独特精神。

除了H5小游戏外,我们还为Lycra在YoHood的展位制作了视频内容,在其展位现场的屏幕循环播放。该视频短片将品牌介绍短片与H5游戏中的罗马雕像形象以动画的形式进行串接,让其所有视觉内容变得更为统一。


“Move To Your Own Rhythm” H5 Game

 

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YoHood Booth

 

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YoHood Booth On-Screen Content

 

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FitSense Spot

Lycra

 

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We created a short animated spot for Lycra FitSense to showcase the support, shaping, and comfort of the brand’s innovative fabrics.

Lycra FitSense technology is used in unisex sportswear and sports-bras to provide users with a second-skin fit and superior comfort when engaging in a wide range of athletic movements and exercises.

The spot was used in stores and digital media worldwide.


我们为Lycra FitSense系列创作了一支创意动画视频,以生动形象的方式将该系列面料产品特有的贴身、塑形、舒适等特性一一体现。Lycra品牌独有的该系列纤维面料应用于运动连体裤、运动胸衣以及男士运动衫可为用户带来舒适、贴身、恰似第二层皮肤一般的运动自如感。

该创意动画被广泛应用于品牌全球区域的线上及店铺内。

Fusion Collection

Lycra

 

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We created a series of web-spots for Lycra to help communicate unique product benefits and industry-leading technologies of the brand’s Fusion line.

The 60 second spot features five products utilizing Fusion technology put to the test in a surreal world of hyper-realistic proportions and exaggerated, playful movements.

The 45 second spot was created to support Lycra’s B2B communication efforts, with more specific messaging around function and technology that helps 3rd-party brands understand how to best integrate Lycra into their own product offerings.

We also created a spot to help showcase the brand’s plus size offering across the Soft Comfort line.


针对莱卡品牌的融丝纤维防脱散技术丝袜系列,我们为其创作了一系列的线上宣传片以展现该品牌独有的产品性能和工艺特点。

60秒版的短片意将人们引入超现实空间,以夸张及玩味的肢体动作呈现出该产品线的五个以融丝科技为首的核心技术点。

而45秒版的短片则从莱卡品牌的B2B宣传为出发点,因此画面更着重传达了每个功能和科技点等细节,借此帮助第三方品牌全面理解并将莱卡的科技点更好的运用到自身品牌产品中。

同时,我们也创作了一条针对大码用户群拥有柔适技术点的莱卡丝袜产品。

 

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Celebrating 60 Years

Lycra

 

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We created an animated spot for Lycra’s 60 year anniversary. The piece tells the story of monumental milestones and leading-edge innovation in fiber technology throughout the brand’s history, tracing back to the birth of Fiber K in 1958.


我们为莱卡品牌的纤维科技研发60周年创作了一条动画短片。该短片回顾了品牌从1958年创造纤维K直至今日的技术创新和各阶段里程碑。