Tag Archives: Lycra

Power, Comfort, Energy

Lycra Sport



We created an informational spot to explain Lycra Sport’s PCE (Power, Comfort, Energy) index and showcase the brand’s innovative fabrics.

The PCE index is used across unisex garments to provide users with a second-skin fit and superior performance when engaging in a wide range of athletic movements and exercises. The spot also serves as a directory for consumers to choose products that best suit their needs.

The final output was used on digital media throughout Greater China and in-stores globally.

我们为LYCRA® SPORT (莱卡®运动) PCE (力度,舒适度,能量) 三维性能指标创作了一条视频短片,并借此阐述其先进的面料科技。



Move To Your Own Rhythm


In support of Lycra’s presence at the Yo’Hood fashion tradeshow in Shanghai, we developed a fun, interactive H5 game that showcases the brand’s cutting-edge fabric technology and product materials.

The H5 game was aligned with the brand’s tradeshow tagline of “Move to Your Own Rhythm.” Game players were tasked with creating their own pop band complete with unique songs and dance routines via intuitive inputs for movement, sound, beats, vocals, and even apparel / styling details.

The pop-band characters were playfully (and unexpectedly) reimagined and modernized as classic Roman sculptures. The statues are stiff and stationary, but once outfitted in Lycra apparel, they come alive and “get moving to their own rhythm.”

In-game controls allow players to customize their pop group as they see fit. The controls trigger musical and outfit changes: jeans, leggings, sporty tops, and swimwear come on and off in tandem with the addition and subtraction of musical elements. Once the player is happy with how everything looks and sounds, the game generates a sharable poster summarizing their personality based on their in-game choices. Tapping the band members on the final poster also opens product pages where players / friends can easily shop their favorite outfits.

The playfulness and whimsical humor of the game’s design, animation, and music all come together to showcase the distinctive brand spirit of Lycra.

In addition to the H5 game, we also developed the on-screen content inside Lycra’s Yo’Hood booth, which linked brand videos with the Roman stature character motif and our H5 game.


该H5小游戏基于莱卡品牌 “动静自由,弹力无限” 的品牌宣言,玩家通过不同按键选择不同的音效及舞姿组成一个自己的阿卡贝拉乐团,在游戏过程中,玩家根据游戏中的提示完成动作,音效,服装风格的选择,从而制作出一个歌舞同步的天团。

阿卡贝拉乐团里的人物形象均出自罗马雕塑原型,通过创意的重新构想让其以自由灵动的方式呈现。这些原本生硬僵直的雕像一旦穿上了运用莱卡纤维技术的现代服装,便会轻盈舞蹈,与 “动静自由,弹力无限” 的主题完美契合。




“Move To Your Own Rhythm” H5 Game



YoHood Booth



YoHood Booth On-Screen Content



FitSense Spot




We created a short animated spot for Lycra FitSense to showcase the support, shaping, and comfort of the brand’s innovative fabrics.

Lycra FitSense technology is used in unisex sportswear and sports-bras to provide users with a second-skin fit and superior comfort when engaging in a wide range of athletic movements and exercises.

The spot was used in stores and digital media worldwide.

我们为Lycra FitSense系列创作了一支创意动画视频,以生动形象的方式将该系列面料产品特有的贴身、塑形、舒适等特性一一体现。Lycra品牌独有的该系列纤维面料应用于运动连体裤、运动胸衣以及男士运动衫可为用户带来舒适、贴身、恰似第二层皮肤一般的运动自如感。


Fusion Collection




We created a series of web-spots for Lycra to help communicate unique product benefits and industry-leading technologies of the brand’s Fusion line.

The 60 second spot features five products utilizing Fusion technology put to the test in a surreal world of hyper-realistic proportions and exaggerated, playful movements.

The 45 second spot was created to support Lycra’s B2B communication efforts, with more specific messaging around function and technology that helps 3rd-party brands understand how to best integrate Lycra into their own product offerings.

We also created a spot to help showcase the brand’s plus size offering across the Soft Comfort line.









Celebrating 60 Years




We created an animated spot for Lycra’s 60 year anniversary. The piece tells the story of monumental milestones and leading-edge innovation in fiber technology throughout the brand’s history, tracing back to the birth of Fiber K in 1958.