We created two animated spots for LYCRA® showcasing the brand’s unique LEG CARE technologies: graduated-compression functionality, the anti-laddering design of LYCRA® FUSION™ fiber, and the easy-donning characteristics of LYCRA® MyFit™ fiber.

LYCRA®’s LEG CARE technology is used in leggings to provide users with a second-skin fit and superior comfort while relieving fatigue.

The spots bring to life the technical aspects of the product design via relatable storytelling for LYCRA®’s target audience.

The work was placed in stores worldwide and on global digital media.

Via a retail art program, we created an inspiring consumer experience for Levi’s in its newly opened Shanghai flagship store on Nanjing Road.

We collaborated with Jiaxing-based street artist Sheep Chen to develop a series of murals with his signature vivid colors and powerful brushstrokes. The four-piece mural is executed atop swaths of denim-blue walls and designed to evoke the sense of freedom and fearlessness intrinsic to Levi’s® brand ethos of authentic self-expression.

The artwork is loosely inspired by the mythical Kingdom of Atlantis, a technologically and spiritually advanced civilization ruled by a beloved, benevolent queen. The murals depict the monarch in mermaid form, and other symbolic elements— such as a heart, sun, and star — emphasize the brand’s commitment towards encouraging the younger generation to wear their heart on their sleeve and remain fearless when expressing their personal convictions.

In addition to the murals, select artworks from the project are also now available as limited-edition t-shirts.

We collaborated with NBA China to create a fun animation featuring basketball legend Tim Hardaway.

The animation looks back on Hardaway’s rookie days on the Golden State Warriors, the camaraderie he built with teammates Mitch Richmond and Chris Mullin, and how all of it culminated into RUN “TMC,” one of the greatest NBA trios of all time.

The animation is part of an ongoing storytelling series we are creating for NBA to raise awareness among China basketball fans about the league’s history and culture.