In collaboration with designer high-heels brand 73hours, we released a short film highlighting the craftsmanship of its new collection of bridal shoes. Through pastel backdrops that change from pinks to magentas, the spot draws parallels between a budding romance and the 103-step process that goes into each pair of the brand’s footwear. The video shows how, through 73.3 hours of hard work, the fairytale dreams of many to-be brides can become a reality.
The film comes in a 60-second and 15-second version, which were published across digital channels in Greater China.
15 SECOND TEASER