Flagship Store Art Program

Starbucks

We created an interior art treatment for Starbucks’ flagship store in Shanghai. The store is located on Huahai Rd., and as such, we developed a creative theme that celebrated the rich history and culture of the renowned street: “The Huahai Life.” For the project, we curated and collaborated with seven local Shanghai-based artists to interpret the theme in their own unique ways across multiple-panel canvas installations throughout the store. See the artwork and the stories behind each installation below.


我们为星巴克上海旗舰店创作了一个室内装饰画系列。鉴于该店位于淮海路,我们以“淮海市井”为主题展示这条承载着丰厚历史与文化的著名街道。在该项目中,我们负责整体策划并与七位上海本土艺术家合作,用他们各自独一无二的风格以多画布的展示装置贯穿于店内来诠释整个主题。以下是出自该系列的作品以及作品背后的灵感故事。

Sally Zou

Creative Inspiration: Sipping a cup of coffee, eyes crawling along the lines of a novel, a young girl suddenly finds herself traveling through the history of Huaihai Road, to the library of Jiaotong University’s Nautical School from a time past.


作品概念:女孩喝着咖啡,看着书,思绪渐渐飘入到了那充满历史与文化的年代,在淮海路上,在上海交大前身南洋公学的图书馆里,畅游。


Honghua

Creative Inspiration: Sunny afternoon street scene unfold to reveal bustling pedestrians, classical architecture, and lush greenery on Huaihai Road. The mood is smooth and comfortable like a summer jazz melody.


作品概念:作品创作灵感来源于淮海路前法租界的洋房里弄:晴朗的午后、街道与行人、建筑与窗户、植物与阳光的组合犹如爵士乐一般,展现了一幅充满历史感的淮海路画卷。


Nini Sum

Creative Inspiration: Sometimes when we walk down Huaihai Road, our footsteps become faster and faster. We’re always in such a hurry. But there’s much to learn from those who are just strolling and taking in the moment, never in a rush.


作品概念:走在淮海路上,不知不觉就会加快步伐,变成一位行色匆匆的路人。可是永远有一群人优哉游哉的踱步而行,不紧不慢,悠闲生活,启发着我们。


Wang Meng

Creative Inspiration: Huaihai Road is a blend of China and the rest of the world, with cosmopolitan storefronts and timeworn alleyways. A single wall separates the hustle and bustle of the street from the historical Shanghai Conservatory of Music.


作品概念:淮海路是中国的和国际的,融合了古旧的里弄和现代化的都市街景,与繁华的街道仅一墙之隔的音乐学院,却自成一派,周围的人们过着最安逸的生活。


Shadow Chen

Creative Inspiration: Street signs create the rules of city life. They tell people to stop, to cross, to slow down, to intersect. Underneath these signs on Huaihai Road are the spaces in which people flow, where they change, create, and experience new feelings and connections.


作品概念:街头的交通标示规定着我们的城市生活,它们让人们停留,穿越,放慢,交汇。在那些标示下面流动,产生和经历着人与人之间新的感情联系。


Y33

Creative Inspiration: You can spot people of all different shapes and sizes on Huaihai Road. Men and women, young and old, people from all corners of the globe. This is where they come to meet. You might call it destiny, or maybe it’s just the charm of the area.


作品概念:你总能在淮海路上看到那些各式各样的,有趣的男人、女人,老人,小孩,亚洲和西方人,也许是因为命运,他们在淮海路上相遇,或者只是因为淮海路的魅力!


Xu Jing

Creative Inspiration: On a certain stretch of Huaihai Road lies an enchanted place called Xintiandi, where moment by moment strangers take a chance to become acquaintances, friends, or perhaps even lovers.


作品概念:淮海路新天地路段,是个充满爱的地方。时时刻刻在上演着爱情故事,无论时光如何流逝,新天地是永远不变的在那里守候着下一对爱侣的到来。