We created the 2015 Spring / Summer seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, JolinTsai, and Gianna Jun, we combined a colorful palette with authentic, raw urban environments to communicate the brand’s true street fashion spirit.
The campaign was shot in Beijing, Taiwan, Shanghai, and Seoul with assets used in nationwide print media, retail / point-of-sale, and digitally. We collaborated with Detroit-based photographer Jeremy Deputat, London-based Photographer Jeff Hahn, Beijing-based photographer Chen Man, and Seoul-based photographer Hong JangHyun.
我们为adidas Originals 2015年春夏系列创作了平面硬广。这次的主视觉结合了色彩丰富的城市场景真实展现了其品牌代言人陈奕迅、范冰冰、蔡依林和全智贤的形象，并还原品牌的街头时尚精神。
平面硬广分别拍摄于北京、台湾、香港和首尔，并被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏。我们与来自于底特律的摄影师Jeremy Deputat，伦敦摄影师Jeff Hahn，北京摄影师陈漫以及首尔摄影师Hong JangHyun共同合作完成了这一季的主视觉拍摄。
Eason Chan / 陈奕迅
adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Eason Chan
无法观看？前往优酷
Fan Bingbing / 范冰冰
adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Fan Bingbing
无法观看？前往优酷
adidas Originals 2015 Spring / Summer, Women’s Unstoppable Campaign
无法观看？前往优酷
Jolin Tsai / 蔡依林
adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Jolin Tsai
无法观看？前往优酷
Gianna Jun / 全智贤
adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Gianna Jun
无法观看？前往优酷
