Seasonal Campaign | Neocha – Creative Agency

We created the 2015 Fall / Winter seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, JolinTsai, and Gianna Jun in raw, authentic, urban environments, the campaign key visuals communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul with assets used in nationwide print media, retail / point-of-sale, and digitally. We collaborated with Detroit-based photographer Jeremy Deputat, Beijing-based photographer Chen Man, Seoul-based photographer Hong JangHyun, with select imagery also shot by agency creative director Adam Schokora.

我们为adidas Originals 2015 秋冬系列创作了平面硬广。这次的主视觉结合了色彩丰富的城市场景真实展现了其品牌代言人陈奕迅、范冰冰、蔡依林和全智贤的形象，在真实的城市场景中还原了品牌的街头时尚精神。

平面硬广分别拍摄于北京、台湾、香港和首尔，并被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏。我们与来自于底特律的摄影师Jeremy Deputat，北京摄影师陈漫，首尔摄影师Hong JangHyun及本机构的创意总监Adam Schokora共同合作完成了这一季的主视觉拍摄。

Eason Chan / 陈奕迅