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Staying true to yourself and your sense of style can be tough in our busy lives. There’s work, there’s home, there’s nightlife, there’s ‘weekend casual,’ there’s on the street, in the park, and everything in-between. These different places and occasions present us with too much to think about when it comes to our daily looks.
We collaborated with ESPRIT and Korean A-List Actor Song Hye Kyo to create a FW campaign to inspire everyone’s daily style. In a journey through her ‘every occasion,’ Song shares with us #SongStyle and how she puts together looks for the many occasions life presents us.
The print campaign (shot by Zo Sun Hi) is coupled with a series of fun, animated GIFs and stereographs showcasing seasonal products, as well as a campaign mini-site.
在忙碌的日常生活中要时刻保持真我展现个人品味实属不易。介于工作、居家、夜生活、周末休闲、逛街、游公园，以及这之中的一切，如何在这些场合搭配合适的着装总是消耗了过多我们的脑细胞。
我们与ESPRIT品牌以及韩国知名演员宋慧乔合作打造了一系列给予大家日常着装启发的秋冬季广告。通过她的“每一刻”着装搭配，宋慧乔与我们分享了#乔装十一刻 以及她是如何在不同场合塑造不同造型的。
该平面系列广告涵括了平面主视觉拍摄（由韩国摄影师Zo Sun Hi掌镜）、一系列有趣的动图、立体照片来展示该季产品，除此之外也在官网上有一个相关的活动页面。
Fall / Winter 2016 Knitwear Collection
