Tag Archives: brand video

Seasonal Campaign

ESPRIT

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For China’s annual shopping holiday (November 11), we created a seasonal campaign for ESPRIT featuring supermodel and “IT Girl” You Tianyi. Like ESPRIT, You Tianyi is all about positive vibes, having a good time, and of dancing like nobody is looking. In the same spirit, we developed lighthearted, carefree storytelling that was captured in a playful lookbook video coupled with a series of fun still images showcasing key seasonal looks. The campaign ran via social media and on the brand’s T-Mall online store, helping to drive record sales during the sales period.

我们为ESPRIT品牌在中国双十一购物狂欢节期间的线上活动创作了一条产品系列广告，此次广告邀请了超模 / “IT Girl”游天翼合作。游天翼用轻快肆意的舞步带给人积极欢乐的氛围，这正与ESPRIT的品牌精神如出一辙。基于同样的精髓，我们以轻松愉悦的方式呈现一份趣味十足的产品目录宣传片以及一系列展示季度主打产品的平面硬广。该广告被广泛运用于社交媒体及品牌天猫官店，为其在购物节期间引领销量。

Hello, Air!

Airwear

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We created a brand launch campaign for Airwear, an innovative company developing personal air filtration and purification products.

The campaign, titled “Hello Air,” reintroduces us all to air, an element that is ever present, but we all too often take for granted. By shifting the focus away from Airwear’s product, the campaign elevates the conversation to the core of the brand’s mission: providing clean, healthy air.

The campaign raises consumer awareness about the air that surrounds us and the impact it has on our everyday lives. The key visuals and brand film humanize the topic with quirky and thought-provoking commentary from a cast of people we can relate to: people just like us.

The campaign hashtag #HelloAir kick-starts a conversation about clean air as part of our everyday wellness, while positioning the product as an essential consumer accessory for a healthy lifestyle.

我们为全新品牌Airwear创作了一系列上市预热宣传广告，该品牌旨在探索和研发个人空气过滤及净化的相关产品。

此广告主题“Hello Air” ，是为了让我们重新认识空气，一个始终存在却总被我们习惯性消耗着的物质。不同于将重心放在Airwear产品上，该系列广告将思考的重心转化为品牌的使命：提供纯净、健康的空气。

广告引发了人们对空气以及它与我们日常生活紧密关系的思考。平面主视觉和品牌宣传片借由一群与我们大多数人无异的年轻人之口，以一场发人深省的问答和诙谐的画面将主题人性化地表现出来。

此次宣传活动的标签#HelloAir 开启了人们关于纯净空气是我们健康生活一部分的探讨，而产品本身的定位正是我们健康生活方式中必不可少的基本配饰。

#SongStyle / Your Every Occasion

ESPRIT

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Staying true to yourself and your sense of style can be tough in our busy lives. There’s work, there’s home, there’s nightlife, there’s ‘weekend casual,’ there’s on the street, in the park, and everything in-between. These different places and occasions present us with too much to think about when it comes to our daily looks.

We collaborated with ESPRIT and Korean A-List Actor Song Hye Kyo to create a FW campaign to inspire everyone’s daily style. In a journey through her ‘every occasion,’ Song shares with us #SongStyle and how she puts together looks for the many occasions life presents us.

The print campaign (shot by Zo Sun Hi) is coupled with a series of fun, animated GIFs and stereographs showcasing seasonal products, as well as a campaign mini-site.

在忙碌的日常生活中要时刻保持真我展现个人品味实属不易。介于工作、居家、夜生活、周末休闲、逛街、游公园，以及这之中的一切，如何在这些场合搭配合适的着装总是消耗了过多我们的脑细胞。

我们与ESPRIT品牌以及韩国知名演员宋慧乔合作打造了一系列给予大家日常着装启发的秋冬季广告。通过她的“每一刻”着装搭配，宋慧乔与我们分享了#乔装十一刻以及她是如何在不同场合塑造不同造型的。

该平面系列广告涵括了平面主视觉拍摄（由韩国摄影师Zo Sun Hi掌镜）、一系列有趣的动图、立体照片来展示该季产品，除此之外也在官网上有一个相关的活动页面。