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We created a digital campaign for Levi’s featuring singer / songwriter Chen Chusheng and his son.
The campaign helped launch Levi’s new online children’s store on e-commerce platform T-Mall via the promotion of a seasonal line of products designed for father-and-son wear.
我们为Levi’s创作了一条讲述音乐唱作人陈楚生和他“儿子”的网络宣传短片。
该片在为Levi’s童装天猫旗舰店的全新上线做推广的同时，也展示了当季的父子装产品线。
