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We created a series of videos for Gap 1969 Denim to help consumers understand the benefits of and differences between 10 mens and womens premium jean fits offered by the brand. The videos were used online and in-store in the greater China region, with type treatments created in three languages: English, Traditional Chinese, and Simplified Chinese.
我们为Gap 1969创作了一系列广告短片以便让消费者全面了解该系列的十款优质男女款牛仔裤的特性。这些短片分别有英文、繁体中文和简体中文字幕版，被广泛运用于大中华地区的网络和品牌实体店铺。
To help LEE celebrate its 125th anniversary and to promote its commemorative, limited edition line of +101 denim, we created a digital campaign featuring local creative culture brand ambassadors. The campaign photography was a fun series of cinemagraphic portraits. The series captures intimate portraits of local creatives “at work” in their +101 denim, of which, only 1250 top / bottom sets were produced and released in China. LEE leveraged the cinemagraph series on a the brand social platforms and other digital media outlets. We also created a set of still portraits and product shots for the campaign.
为了庆祝品牌LEE成立125周年及推广其限量纪念款+101牛仔系列，我们策划并执行了一场以展现本土创意文化为目标的品牌宣传活动。活动影像以一系列有趣的cinemagraphic形式呈现。这个系列近距离捕捉本土创意人身着+101牛仔在“工作状态下”的瞬间，而该系列在中国大陆地区仅限量发售1250套(上衣及下装)。同时LEE也将我们创作的这些动图系列广告发布在品牌社交媒体和其它网络平台上。除此之外，我们也为此次宣传拍摄了一套肖像和产品图。
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We created a digital campaign for Levi’s featuring singer / songwriter Chen Chusheng and his son.
The campaign helped launch Levi’s new online children’s store on e-commerce platform T-Mall via the promotion of a seasonal line of products designed for father-and-son wear.
我们为Levi’s创作了一条讲述音乐唱作人陈楚生和他“儿子”的网络宣传短片。
该片在为Levi’s童装天猫旗舰店的全新上线做推广的同时，也展示了当季的父子装产品线。
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In the early stages of LEE’s Rethink denim jean production process, recycled coffee grounds are used as fiber to reduce environmental impact. LEE engaged us to create a retail installation to visualize its sustainable approach and challenge consumers to Rethink the denim making process. For the installation, we created a sculpture using raw materials from LEE Rethink’s process. The sculpture is made up of over 5,000 balls of all-natural raw cotton, 200 spools of cotton thread, 50 bags of coffee beans and recycled coffee grounds, and 20 articles of LEE Rethink denim products.
在LEE的Rethink (想未来) 丹宁系列的制作初期用回收咖啡渣来生产面料的创新低碳可持续观念来减少对环境的污染。LEE希望通过这样的方式向都市年轻人诠释Rethink (想未来) 主张，喊出可持续宣言。在这个装置中，我们重现了LEE的Rethink (想未来)的整个演变过程，雕塑通过5000个纯天然棉球，200卷棉线，50包回收的咖啡豆和咖啡渣及20条Rethink (想未来) 系列的丹宁产品。
The sculpture’s unibody, “mobius strip”-like form beautifully reveals the interconnected nature of the materials in each step of LEE Rethink’s eco-friendly, sustainable denim-making process. The sculpture hangs in LEE’s Shanghai flagship store on Nanjing West Rd. If you are passing by, be sure to check it out.
一体化的雕塑，“莫比乌斯带”的造型体现了LEE在Rethink’s过程中的每一个进步及可持续化的制作过程。这个装置被悬挂于LEE在上海南京西路的旗舰店内。如果你恰好经过，不妨进去一看。
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We created a Fall denim campaign for Levi’s to help promote the brand’s e-commerce shop ahead of China’s annual 11/11 shopping holiday (the equivalent of “Black Friday” in China). The campaign features songwriter / popstar Chen Chusheng together with fashion icon Chen Ran in a raw and rambunctious, garage rock-inspired story showcasing seasonal denim looks.
我们为牛仔品牌李维斯在中国的天猫商城创作了一条针对“双11购物狂欢节”（“黑色星期五”的中国版）的秋季牛仔系列广告短片。广告短片邀请歌手陈楚生和演员兼时尚达人身份的陈燃以近乎粗暴直接的车库摇滚风格展示牛仔造型。
