Seasonal Campaign

ESPRIT

 

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For China’s annual shopping holiday (November 11), we created a seasonal campaign for ESPRIT featuring supermodel and “IT Girl” You Tianyi. Like ESPRIT, You Tianyi is all about positive vibes, having a good time, and of dancing like nobody is looking. In the same spirit, we developed lighthearted, carefree storytelling that was captured in a playful lookbook video coupled with a series of fun still images showcasing key seasonal looks. The campaign ran via social media and on the brand’s T-Mall online store, helping to drive record sales during the sales period.


我们为ESPRIT品牌在中国双十一购物狂欢节期间的线上活动创作了一条产品系列广告,此次广告邀请了超模 / “IT Girl”游天翼合作。游天翼用轻快肆意的舞步带给人积极欢乐的氛围,这正与ESPRIT的品牌精神如出一辙。基于同样的精髓,我们以轻松愉悦的方式呈现一份趣味十足的产品目录宣传片以及一系列展示季度主打产品的平面硬广。该广告被广泛运用于社交媒体及品牌天猫官店,为其在购物节期间引领销量。

Hello, Air!

Airwear

 

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We created a brand launch campaign for Airwear, an innovative company developing personal air filtration and purification products.

The campaign, titled “Hello Air,” reintroduces us all to air, an element that is ever present, but we all too often take for granted. By shifting the focus away from Airwear’s product, the campaign elevates the conversation to the core of the brand’s mission: providing clean, healthy air.

The campaign raises consumer awareness about the air that surrounds us and the impact it has on our everyday lives. The key visuals and brand film humanize the topic with quirky and thought-provoking commentary from a cast of people we can relate to: people just like us.

The campaign hashtag #HelloAir kick-starts a conversation about clean air as part of our everyday wellness, while positioning the product as an essential consumer accessory for a healthy lifestyle.


我们为全新品牌Airwear创作了一系列上市预热宣传广告,该品牌旨在探索和研发个人空气过滤及净化的相关产品。

此广告主题“Hello Air” ,是为了让我们重新认识空气,一个始终存在却总被我们习惯性消耗着的物质。不同于将重心放在Airwear产品上,该系列广告将思考的重心转化为品牌的使命:提供纯净、健康的空气。

广告引发了人们对空气以及它与我们日常生活紧密关系的思考。平面主视觉和品牌宣传片借由一群与我们大多数人无异的年轻人之口,以一场发人深省的问答和诙谐的画面将主题人性化地表现出来。

此次宣传活动的标签#HelloAir 开启了人们关于纯净空气是我们健康生活一部分的探讨,而产品本身的定位正是我们健康生活方式中必不可少的基本配饰。

Gou Pengyou

Airbnb x Eddie Peng

We collaborated with Airbnb to help create a “Night At” campaign featuring A-list actor-turned-Airbnb-host Eddie Peng titled Gou Pengyou / 够彭友. The tagline is a fun play on words with Eddie’s surname (彭) and the word for friend (朋友) in Chinese, meaning roughly, “Eddie’s got you covered, like a good friend.”

The campaign brought together four lucky winners for am epic get-away weekend stay at Eddie’s very own Airbnb listing in Shanghai. Like all Airbnb hosts, Eddie curated a magical experience for his guests, sharing his personal, off-the-beaten-track tips and recommendations about how best to enjoy his neighborhood and the city. Eddie even surprised his guests a few times throughout the weekend to show them around town.

The weekend was filled with great fun, big laughs, and even some tears as Eddie and his new friends got to know each other. Check out the campaign film to see how it all went down.

“Gou Pengyou” was a collaboration between Airbnb’s internal art & design team, Neocha (creative storytelling / content creation). Pure (event planning / execution), and Beamy.


我们与Airbnb合作,共同制造了一场以演员彭于晏作为Airbnb房东的“奇屋一夜”活动,代号“够彭友”。此次活动代号将彭于晏的姓与朋友两个字谐趣结合,示意“够朋友的彭于晏帮你搞定一切。”

此次活动将四位幸运房客聚集在彭于晏位于上海的秘密基地,并一起度过了一个难忘的周末。像所有Airbnb的房东一样,彭于晏为房客们精心准备了一趟精彩的旅程,他和大家一起分享旅行见闻,他的私人路线,让房客真正体验了一把他眼中的城市样子。彭于晏也有在这2天的行程中惊喜出现并亲自带领大家一起四处游览。

这是一个充满欢声笑语和感动泪水的周末,彭于晏也因此与房客们拉进了距离。观看此次活动的记录短片以了解更多。

“够彭友”是由Airbnb内部美术和设计团队,Neocha(故事创意 / 内容制作),Pure(活动策划 / 执行)以及Beamy联合完成。


Campaign Teaser

 

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Campaign Film

 

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Campaign Key Visuals


Stereography 


 

Event Photography


 

Campaign Collateral 

Girls in the Park

Schweppes

 

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We created a national TV and print campaign in Greater China for Coca Cola’s new Schweppes +C brand. The television commercial tells the story of a group of girls hanging out in the park. The girls, with the help of their adorable dog “Schweppy,” are up to no good in treating a handsome jogger to an unexpected surprise. But it’s not the girls who get the last laugh.

This work is inspired by and a continuation of Coca Cola’s creative tradition of “Hunk” storytelling. We worked with Vaughn Arnell and Stink (Shanghai) to direct and produce the film, respectively.

The key visuals were shot by agency creative director Adam Schokora and leveraged throughout greater China in print, digital, POS, and OOH media.


我们为可口可乐旗下的全新怡泉+C品牌创作了一支电视广告及其平面视觉形象。该广告片描述了一群女孩在公园野餐时的故事。这些女孩在她们可爱的狗狗 “Schweppy” 的帮助下去试探一个正在锻炼的帅气慢跑男孩,想要给他制造一场意外惊喜。然而笑到最后的并不是这群女孩。

该作品的灵感来源依旧沿袭了可口可乐式的创意惯例“肌肉型男”的故事类型。我们和导演Vaughn Arnell以及玩味广告(上海)有限公司联合制作了该片。

品牌主视觉由本机构创意总监Adam Schokora掌镜,被广泛用于大中华区平面媒体、网络、品牌门店以及户外媒体上。


Print Campaign

An Icon Reinterpreted

adidas Originals

To help relaunch adidas Originals’ iconic Gazelle sneaker for a new generation of cultural influencers around the world, we created a series of collage-inspired key visuals that re-imagined the classic sneaker silhouette.

For the campaign, we collaborated with 10 leading-edge artists from across China to celebrate the spirit of Adidas Originals and redefine boundaries with its retro bestseller. Participating artists included Ke Sai, Liu Peiyang and Zhang Dong from Beijing; Wan Qiao, Yuan Gungun, Sui Yao, and Yue Yi from Shanghai; Mo Houqie and Kean from Guangzhou; and Hu Qian from Chengdu.

The key visuals were leveraged commercially in digital media and retail environments in Greater China.


为配合adidas Originals复古鞋款Gazelle复刻系列的上市宣传活动进行创意造势,我们通过数码拼贴的手法对该系列的经典鞋型主视觉进行二次创作。

为此我们邀请了十位分别来自上海、北京、广州、成都且风格迥异的拼贴艺术家进行创作,以此传达阿迪达斯三叶草品牌的街头原创精神并重新定义这个畅销鞋款的无限可能。这十位拼贴艺术家分别为:可赛(北京),刘佩洋(北京),张栋(北京),晚樵(上海),元滚滚(上海),Sui(上海),乐毅(上海),莫厚切(广州),Kean(广州),胡潜(成都)。

在该项目中,拼贴艺术家们利用品牌代言人的主视觉KV和来自不同年代的经典产品元素来表现品牌精神,创作出的拼贴画作品被广泛运用于网络社交平台。除此之外,十位拼贴艺术家也利用参与品牌线上征集活动的KOL图片进行二次拼贴创作。


Sui Yao / Shanghai


Le Yi / Shanghai


Mo Houqie / Guangzhou


Kean / Guangzhou


Yuan Gungun / Shanghai


Ke Sai / Shanghai


Liu Paiyang / Beijing


Wan Qiao / Beijing


Zhang Dong / Beijing


Hu Qian / Chengdu