Juice Shanghai

August 15, 2015 2015年8月15日

Neocha: In your opinion, what does the Juice Shanghai store represent? Between the wide range of brands that you carry in the store and the style of the space itself, what does Juice Shanghai give to the fashion community here in Shanghai?

Juice Shanghai: Juice Shanghai was the first of our stores to open in China, and our third store to open worldwide. Through this storefront platform, CLOT hopes to continue the innovation of streetwear culture in China. Located in a three-floor building among the traditional architecture of Julu Road in Jing’an District, Juice Shanghai creates an open space that combines both lifestyle and fashion through streetwear that also has an element of history in it.


Neocha:对你来说,JUICE上海店主要代表什么?JUICE提供的品牌非常多元化的,而且你们店的风格也很特别,所以这家店对上海的时装社区有什么样的贡献和影响?

JUICE上海:JUICE上海是中国第一站及JUICE的第三家分店,CLOT希望借由这个平台,打造出创新的中国街头文化。坐落于上海静安区巨鹿路一座三层楼的文化建筑,闹中取静,通过潮流文化与历史相融,制造出一个时尚生活融合的休闲区域。

Neocha: Since Juice Shanghai opened in 2009, what have been the biggest changes to the store?

Juice Shanghai: There have been some changes in the brands we carry at the shop, as well as changes to the style of our logo, towards a more functional, formal style. Our customers have also shifted in demographic, starting as 15 to 20 year-olds who were fans of Edison (Chen) and now moving into 25 to 30 year-olds who have careers. Of course, we also have customers who travel through Shanghai and will stop by to shop.


Neocha:自从2009年JUICE上海店创立以来,店里最大的变化有哪些?

JUICE上海:店里品牌会有一些变化,从LOGO/ICONIC的风格变成绅士、功能等更加实用的风格;另外消费者也从最早Edison的粉丝,15-20岁的年轻人变成25-30岁的上班族,当然会有固定的游客来参观、购物。

Neocha: What is unique and different about Juice Shanghai from other streetwear shops in China, as well as from the other Juice stores in Hong Kong, Taiwan, and Beijing?

Juice Shanghai: The unique aspects to Juice revolve around the original brand CLOT, as well as the selection of foreign brands that we carry. Every Juice store has a different design to it, and out of all of our stores, the Shanghai shop is the largest space. Each floor of our store has a different style, and throughout the store there is a distinct Chinese style in the design.


Neocha:与中国其他的街头时装店相比,JUICE上海店有哪些独特之处?JUICE上海店跟JUICE其他地方的店,包括香港,台北,还有北京,有哪些特别之处?

JUICE上海:JUICE独特之处是以原创品牌CLOT和精选国外的品牌为主。每家JUICE店的装修上会有所不一样,在所有的JUICE店中,上海店面积是最大的一家,而且在每层风格都不一样,在上海店能发现很多有趣的中国风设计。

Neocha: What are your hopes for Juice going forward? What type of impact do you hope that it will have upon streetwear fashion and culture in China?

Juice Shanghai: We hope that we will be able to open more Juice locations, so that people in more places around the world can enjoy CLOT and those who like Juice can shop with us.


Neocha:对JUICE的未来有什么期望?希望它对中国潮流文化产生什么影响?

JUICE上海:希望JUICE能多开分店,让更多地区喜欢CLOT,喜欢JUICE的人可以买到东西。

Address:
832 Julu Road (near Changshu Road)
Jing’an District, Shanghai
People’s Republic of China

Phone: 3308 0888
Hours: Midday~9:30pm daily


地址:
中国 上海市静安区
巨鹿路832号(近常熟路)

电话
:3308 0888
营业时间:每日中午12点至晚上9点30

Contributor: Ross Donovan
Photographer: Leon Yan


拱稿人:Ross Donovan
摄影师:Leon Yan

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