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Lycra engaged Neocha to create a campaign for the brand’s LYCRA® Anti-Slip Fiber, a new spandex technology designed to solve the unsightly problem of seam slippage and baggy puckering that occurs in denim after extended wear.
We developed a creative concept that focused the storytelling on how we wear our jeans: No Matter How You Wear Your Jeans, KEEP MOVING!
Regardless of how we wear our jeans, LYCRA® Anti-Slip Fiber delivers on its promised benefits of less slippage and puckering.
To bring the story alive visually, we utilize the body language of dancers and models in fun, bold, fashion-forward poses and movements that represent the myriad of ways we wear our jeans (and how they still look great).
Stride, flip，step, run, jump, spin, sway, swing, kick, stretch, dance, bend, rock & roll, bounce & recover, strut, shimmy, play……with denim that endures and sustains.
Lycra Anti-Slip keeps your denim (and you!) looking great with premium aesthetics, a flawless fit, and lasting durability.
No matter how you move in your jeans, KEEP MOVING!
面料技术品牌莱卡®通过Neocha为莱卡®的LYCRA® Anti-Slip Fiber 创作了一系列的视觉创意内容，这种纤维技术专门用于牛仔面料，目的是用来解决牛仔裤缝失去弹力和起皱的问题，让产品可以长期更保型服帖。
我们创意概念是基于用故事来关注我们如何穿牛仔裤：怎么穿，都敢动！
无论我们如何穿着我们的牛仔裤，LYCRA® Anti-Slip都可以保证减少松弛和褶皱。
为了可以更生动的通过视觉来表现， 我们通过模特和舞者的肢体语言，以趣味、大胆、时尚前卫的姿势和动作来展示了我们穿牛仔裤的无数种方式和可能性。（并且他们看起来依旧很棒）。
跨、翻、抬、跑、跳、转、晃、摇、踢、伸、舞、弯、摇、滚、起、落、拽、抖、叠…..持久耐用的丹宁面料。
LYCRA® Anti-Slip让你的牛仔（和你！）看起来完美有型，且贴合，持久耐用。
尽情型动，敢动！
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