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Whether he’s rocking an oversized sweatshirt or an orange sportswear set, one thing’s for certain – this little boy’s got style. At first glance, you might think he’s some celebrity child or the heir to a fashion empire, but in reality, he’s just an ordinary five-year-old boy from Hangzhou named yoyo. His mother tells us about him being a fashion icon: “Children grow up so quickly, so we just wanted to document more of yoyo’s life as he matures. It all started when I randomly dressed him up in my shirt and his father’s pants. Because the pants were way too big, I used shoelaces as a belt, and the outfit came out looking unexpectedly great. yoyo’s father thought it was cute too, so we snapped a photo of it.”
完美驾驭秀场大热的超长袖上衣、亮橙色的韩风运动套装，这位酷酷的时尚界新鲜血液不是什么星二代，也没什么时髦的出生，只是一个生活在杭州的普通五岁小男孩，名叫yoyo。关于时髦icon养成记，yo妈却这样告诉我们，“小孩子长大得太快，我们只是希望能在yoyo成长的过程中帮他记录多一些东西。有次偶然的机会我给yoyo穿上了我的上衣和爸爸的裤子，因为大人的裤子太大了我就用鞋带当作腰带给yoyo捆在腰上，出来的效果却意外地和谐。yo爸觉得这画面好看又好玩，就拍了下来。”
In the beginning, yoyo’s parents would post pictures of their child on social media just like any ordinary parents, but yoyo’s unique style and charm quickly attracted a large following. Neocha recently had the opportunity to shoot a video with this young fashion icon. On the day of the shoot, yoyo’s mother styled him with a tape measure for a belt and a pair of large adult men’s jeans. She tells us, “Sometimes yoyo feels like the clothes aren’t comfortable, so he’ll take them off himself, but most of the time he loves wearing oversized stuff.” yoyo’s parents describe their family’s fashion situation as so: if they buy a large-sized item, all of them can wear it. The item will fit perfectly on yoyo’s father, it will be a relaxed, casual fit on yoyo’s mother, and a super-oversized fit on yoyo. For them, this kind of arrangement is both economical and environmental.
最初只是普通的社交网络晒娃，但yoyo独特的穿衣风格和超强镜头感立即吸引了大批粉丝。最近，Neocha去到杭州会见这位小潮神，视频拍摄日当天，更是见证Yo妈用一条皮尺当成腰带为yoyo穿上了一件成人大号男士牛仔裤。“有时yoyo觉得衣服不舒服，他就会自己脱掉，但是大部分时间yoyo还是很享受穿上这些oversize服装的。” yoyo爸妈和我们分享的时尚经是：我们买一件L号的衣服可以三个人穿，yo爸穿正好，yo妈穿是宽松休闲风，yoyo穿上就是现在大热的超级oversize超长袖风格，这种方法环保又经济。
When people see yoyo’s photographs, they’ll often assume that there’s an entire production team working to create these images. But the reality is that everything is produced by yoyo’s father, who set up a makeshift photo studio in their rented apartment (with just a stand to hold up a colored backdrop). Sometimes they’ll do a photoshoot outside when they take yoyo out to play on the weekends. They won’t use any professional equipment – all they use is a phone or a simple digital camera. yoyo’s father works as a designer, so he likes to add different graphic elements to yoyo’s photographs in post-production. The unique, vintage feel of the photographs caught the attention of German fashion magazine Coeval, which introduced yoyo to new fans outside of China.
很多人看到yoyo的“杂志大片”，可能会以为他有个强劲的幕后团队，而现实是，这些相片几乎都是yo爸在他们的出租房客厅搭建了一个非常简易的摄影棚（其实就是用个用架子固定住彩色的背景布），或者周末和yoyo外出放风的时候，用非常土炮的方式拍摄的。没有专业的摄影设备，也没什么灯光设计，只是用手机或普通的数码相机拍摄。yo爸是一位平面设计师，他会把自己喜欢的设计元素在后期制作中加到yoyo的照片上。复古玩味的相片风格还被德国潮流杂志《Coeval》相中，带yoyo进攻国际市场，积累了一批跨国迷妹。
yoyo’s wardrobe is handled by his mother, who never had any formal fashion training. Instead, she follows her intuitive fashion sense to put together yoyo’s outfits. But one unexpected member of yoyo’s team is his grandmother. “Sometimes we’ll see a clothing item in a magazine that we like, but we won’t know where to buy it, or we don’t want to spend too much money, so sometimes yoyo’s grandmother will just make it for us.” For example, the orange sportswear set was tailored by yoyo’s grandmother. Although the handiwork might not be up to the standard of a professional tailor, one thing’s for sure – each of yoyo’s outfits is definitely made with lots of love.
yoyo的造型则由妈妈负责，yo妈并没有学过服装搭配，只是根据自己的灵感和喜好把衣服穿到yoyo身上，不会经过太多的设计和思考。而打造时髦yoyo背后的另一位大功臣就是yoyo的奶奶。“有时候我们在杂志看到喜欢的衣服不知道去哪里买，也不想花太多钱，奶奶就会帮yoyo做出来。” 像是那套经典的橙色运动套装，就是奶奶为yoyo量身定制的mini版潮服，虽说做工可能不如专业裁缝般精细，但yoyo的每套搭配背后都可以说是充满了家人满分的爱。
Besides being impressed by the fashion sense of yoyo’s entire household, another thing I was struck by during our shoot was the family’s laid-back attitude towards parenting. Both parents were never overbearing or overprotective – when snacks fell on the floor and yoyo ate them, they wouldn’t make a big fuss; if yoyo wanted to pick out his own outfit, they wouldn’t interfere (even if the grownups didn’t understand his sense of style); or when yoyo wanted to play and roll around on the dusty floor, they would let him. We always hear parents telling their children that if you aren’t obedient, I won’t buy you this or that or take you out to play. But yoyo’s mother has a different mindset – she hopes that yoyo won’t be too obedient, that he can still be a little rascal from time to time, as long as he’s happy and healthy. Perhaps it’s this free and unrestrained style of parenting that has allowed yoyo to become the cute and lovable child that you see in front of the lens today.
除了一家子藏不住的时髦细胞之外，拍摄时对yoyo家庭的另一印象就是：他们不会去压抑yoyo小朋友的天性，也不会对他有过分的关爱和保护，例如掉在地上的零食直接捡起来塞进yoyo嘴里、任他挑选自己喜欢穿的衣服（即使那是成人无法理解的搭配）、任由yoyo抱着喜欢的道具在并不是那么干净的地面打滚。经常听到有父母会对孩子说：你再不听话就不给你买玩具，不带你出去玩儿。yo妈却希望yoyo不要太懂事，太听话。偶尔捣蛋，不时赖皮，哭笑都发自内心，只要他快乐善良健康，就是爸妈的好孩子。可能正是因为这样培养孩子的方式，才能在镜头下记录到这样一个自由自然可爱的yoyo吧。
Weibo: ~/yoyoiscool
Instagram: @munayoyoo
