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We created a brand launch campaign for Airwear, an innovative company developing personal air filtration and purification products.
The campaign, titled “Hello Air,” reintroduces us all to air, an element that is ever present, but we all too often take for granted. By shifting the focus away from Airwear’s product, the campaign elevates the conversation to the core of the brand’s mission: providing clean, healthy air.
The campaign raises consumer awareness about the air that surrounds us and the impact it has on our everyday lives. The key visuals and brand film humanize the topic with quirky and thought-provoking commentary from a cast of people we can relate to: people just like us.
The campaign hashtag #HelloAir kick-starts a conversation about clean air as part of our everyday wellness, while positioning the product as an essential consumer accessory for a healthy lifestyle.
我们为全新品牌Airwear创作了一系列上市预热宣传广告，该品牌旨在探索和研发个人空气过滤及净化的相关产品。
此广告主题“Hello Air” ，是为了让我们重新认识空气，一个始终存在却总被我们习惯性消耗着的物质。不同于将重心放在Airwear产品上，该系列广告将思考的重心转化为品牌的使命：提供纯净、健康的空气。
广告引发了人们对空气以及它与我们日常生活紧密关系的思考。平面主视觉和品牌宣传片借由一群与我们大多数人无异的年轻人之口，以一场发人深省的问答和诙谐的画面将主题人性化地表现出来。
此次宣传活动的标签#HelloAir 开启了人们关于纯净空气是我们健康生活一部分的探讨，而产品本身的定位正是我们健康生活方式中必不可少的基本配饰。
