“King” by Grades

June 6, 2017 2017年6月6日



The music video for London-based musician Grades’ “King” was created by the award-winning Japanese director Taichi Kimura. The video features a young Japanese student with giant pigtails and a highly active imagination. While she is head down, buried with school work, her mind begins to wander from her studies at hand, into a world of make-believe where her school becomes a cartoon battlefield and she plays the role of an adorable heroine.

《King》是居住在英国的日本导演Taichi Kimura为伦敦音乐人Grades制作的音乐录影带。影片中,顶着两个巨大的双丸子的头的日本小学生,突发奇想把学校变成了卡通片里的战场,将自己从沉闷的课业里暂时解救出来,化身正义王子,和故事里的怪兽们展开大战。

From the music video’s storyline, the audience can catch glimpses of Kimura’s own child-like sense of creativity. Growing up, he was infatuated by video games. So, the idea of incorporating video game-like elements into this music video came quite naturally to him; his goal was to make a video with mass appeal. “As a child, I always dreamed of delving into an interactive world where I could defeat the bad guys and become a hero for a day. I assumed that many others have this same dream,” says Kimura. This nostalgia became the starting point for his video, which he thought would stir up memories of simpler times as a child for many viewers.

说起这支MV的故事构想,我们看到了导演Kimura纯真任性的一面。在日本长大的他从小就是一个电子游戏迷,所以就自然想到以游戏作为切入点,去制作一条能串联大众的影片。“我一直有这种幻想,自己成为了游戏世界里头和敌人对战的那个英雄,所以我也假定这个世界上很多人也会和我有同样的想法吧。” 拍摄这支童真的MV,Kimura想带着观众一起回到那个单纯勇敢极具创意的儿童时代。

Kimura had hoped to shoot the video in a traditional school constructed with wood, envisioning a location with warm tones, a location that wouldn’t look out of place in a Hayao Miyazaki film. In the end, they found the ideal filming location in a mountainous area a few hours away from Tokyo. As this school was in such a remote location and situated on a mountainside, it was difficult to transport the entire crew and all of the equipment. But in the end, Kimura felt that the result was truly worth the hassle.


The young star of this music video, Lyka, was discovered by Kimura on YouTube. “Honestly, I usually hate music videos with dancers. But when I randomly came across her on YouTube. I thought that she was absolutely gangster. She was super cute but had such a strong attitude and crazy skills. The video treatment was actually written based on her.”


This being Kimura’s first-ever attempt at adding animated elements into his video, he enlisted the help of animator Rapparu to bring his vision to life. The animation process for Kings was extremely intense, requiring five animators who worked between 15 to 18 hours a day, on rotation, to achieve the final result. Laughing, Kimura says, “During the creation process, I was very harsh. I remember Rapparu called to say that he couldn’t take anymore and wanted to kill himself. I told him that’s fine, but kill yourself after you finish. Since then, he calls me a demon, which is fair play I guess.”


Website: taichikimura.com
Vimeo: ~/taichikimura


Contributor: Ye Zi



供稿人: Ye Zi