We designed the brand magazine for Gap’s “Let’s Gap Together” campaign for greater China. The magazine helps tell the brand’s rich culture and heritage in a market it’s new to. The layouts were done in both Chinese and English language. The final brand magazine was distributed throughout Hong Kong (English version) and mainland China (Chinese version).
我们为Gap品牌在大中华区的“Let’s Gap Together”活动设计了其品牌杂志。该杂志协助其在新的市场中展示自身品牌的文化和传承。平面设计被分为中英文两版，英文版被用于香港市场，中文版则用于中国大陆。