We recently created a variety of print campaigns for Coca Cola featuring pop-star and actor Luhan. The work showcased here was for the brand’s summer campaign, Ginger-flavored “Bring Out The Heat / 热火起来” promotion, and a limited-edition “Deer Antler” bottle design (a playful pun on Luhan’s surname, which means “deer” in English).
The print campaigns were featured in print media, OOH, and point-of-sale executions throughout Greater China.
Campaign photographer was agency founder and creative director Adam J. Schokora.
We recently created a variety of print campaigns for Coca Cola featuring pop-star and actor Luhan. The work showcased here was for the brand’s summer campaign, Ginger-flavored “Bring Out The Heat / 热火起来” promotion, and a limited-edition “Deer Antler” bottle design (a playful pun on Luhan’s surname, which means “deer” in English).
The print campaigns were featured in print media, OOH, and point-of-sale executions throughout Greater China.
Campaign photographer was agency founder and creative director Adam J. Schokora.
