无法观看？前往优酷
The original PUMA Basket was a legend in the ’70s hip-hop scene and the court classic has been given a makeover via the all-new PUMA Women’s Basket Heart. The new sneaker hails a long-standing sports heritage with a nod to feminine sentiments in its satin ribbon bow laces.
For the sneaker’s launch in China, we created a campaign featuring international celebrity supermodel Liu Wen. The campaign was shot on the streets of New York City, with Liu Wen doing her thing as she showed us the city she now calls home.
The video and photo assets were used online, in print media, and in brand retail stores throughout Greater China. Within just a few days of airing online the video had garnered more than 10 million views.
全新上市的PUMA Basket Heart女子系列源自风靡70年代嘻哈流行圈的经典PUMA Basket鞋型，该系列运动鞋不但延续了运动元素更是加入了较为女性化的绸缎宽鞋带。
为迎合该鞋款在中国的上市，我们为其创作了一支以超模刘雯为主角的短片，在短片中以刘雯的视角带领我们游走于纽约这个被她称为家的城市之中。
该短片及平面照片被广泛运用于中国地区的网络，平面媒体及品牌店铺中，短片上线后的短短几天内已产生超过千万的浏览量。
Key Visuals
