Emojis have become a universal language, one spoken fluently by young adults and teenagers worldwide. Building on this youthful lexicon, we collaborated with luxury baggage brand MCM to design a WeChat sticker pack that can be used across a variety of situations.
Through these animated stickers, MCM was able to showcase the brand’s playful spirit and engage with consumers in a meaningful way.
The iconic animal motifs of MCM served as the key inspiration for these stickers, and six different characters with their own unique personalities are featured in the pack: a teddy bear with oodles of love to give, a panda who can’t wait for Christmas, a piglet who’s ready to ring in the Chinese New Year, a disco robot that’s ready to party, a dog who isn’t afraid to flaunt his street swagger, and a rabbit who’s at a loss for words.
The sticker pack was available for free on the official MCM WeChat account where users were encouraged to download them, share them, and express themselves!
[表情]已成为一种流行的网络语，全世界的年轻人都热衷于使用它来表达自己的心情和感受。为迎合年轻人喜欢用EMOJI表情在社交平台上进行心情交互，我们为高端旅行箱包品牌MCM特别针对不同节日和心情的需求精心设计了一套微信表情包。
品牌希望通过微信表情这种时兴而富趣味的沟通方式传递品牌精神并以此深化消费者眼中的品牌形象。基于品牌的贯用的动物形象，我们为6个不同场景和心情设计了：比心熊，圣诞熊猫，猪年鞭炮猪，撒娇机器人，嘻哈狗，和摊手兔。
该套表情可以在MCM的品牌微信公众号中免费获取。下载并保存至微信表情中，即可随时随地与朋友分享。
