China’s young pathfinders and future-makers know that personal achievement comes from having the confidence to get out of your comfort zone.

We created a launch campaign that positions SCHICK舒适 as, not just the comfort expert that it is, but also a partner to young men on their quests for success in modern China.

Campaign storytelling presents Schick舒适 as an indispensable, integral part of the morning routine for cast of characters representing a cross section of China’s GEN Z.

SCHICK’s incredibly comfortable, smooth, great-looking shave provides that extra boost of confidence at the start of the day to help guys get out the door and, more importantly, out of their comfort zones.

CAMPAIGN MANIFESTO

For 30 years, we’ve been busy in our laboratory researching and developing leading-edge innovations in shaving COMFORT.

COMFORT is at the heart of everything we do. It’s our DNA, it’s even in our name!

We ARE the COMFORT EXPERTS.

As you look in the mirror and decide who you want to be today…or tomorrow…or maybe in 10 years, we’re there with you every step of the way doing what we do best: delivering the most comfortable, smoothest shave possible.

We put you deep in your comfort zone at the start of your day, giving you the confidence to get out of it for the rest…because life begins at the end of your comfort zone.

So go and do something uncomfortable today…

Find new paths. Ponder new ideas.

Explore, discover, and experiment. Go on an adventure!

Stay curious. Embrace a little bit of the unknown.

Challenge yourself. Surprise yourself. Dare yourself. Scare yourself!

Conquer a fear. Take a risk. Chase a dream.

Make your most comfortable moments be with Schick 舒适, but don’t stay comfortable for long.

We’ve got your morning shave…you’ve got the rest!

Schick 舒适 — The Comfort Experts…..it’s in our name!