We created a campaign key visual for Coca-Cola to support the company’s new “sleek can” portfolio in Greater China.
The KV features a refreshing Sprite beverage bursting in the face of a pleasantly surprised young woman.
This project was done in collaboration with Ogilvy & Mather, with photography shot by agency creative director Adam J. Schokora.
我们为可口可乐在大中华地区全新上线的“摩登新罐”拍摄了平面主视觉广告。
该平面广告呈现出清爽怡凉的雪碧汽水被打开时的瞬间迸发为画面中的女生所带来的惊喜。
我们与Ogilvy & Mather合作完成该项目，平面摄影部分由本机构的创始人兼创意总监的Adam Schokora亲自掌镜。
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We launched a new experimental brand for Coca Cola called Yo! Tea (唷! 茶). The flavored-tea brand embodies the free spirited attitudes of China’s post-90 & 00’s generation and riffs on the recent explosion of street / hip-hop culture throughout Greater China.
Our work for Yo! Tea is ongoing as the brand tests the market and continues to grow, but to date, deliverables have focused mainly on packaging design, copywriting, OOH and POS key visual advertisements, as well as a variety of internal strategy and branding efforts.
我们为可口可乐品牌全新推出的实验品牌 – 唷! 茶的上市提供了全方位创意支持。近两年该多风味茶饮料在大中华区以嘻哈街头风为卖点以表达中国90后00后的新生代大学生放飞自我、无拘无束的自由精神。
在品牌初期上市和扩张期，我们为唷! 茶的创意内容产出尚在不断增加，迄今为止，我们主要负责其全线产品包装设计、文案创作、户外广告、门店主视觉硬广以及各种内部策略推广物料。
KEY VISUALS
