Tag Archives: light sculpture

Shadow Art




We created a light sculpture / shadow art installation for L’Oreal’s Men Expert face wash ”Dare / 敢” campaign. The installation was created by repurposing 300 packages of the product into a hanging 3D sculpture that, when light cast on it, rendered a “敢” (the Chinese character for “dare”) shadow on a studio wall.

This is the first time (and to our knowledge, still the only time) this art technique has been used to produce a Chinese character. A daring task indeed, and we had a ton of fun pulling it together. We spent about two weeks pre-designing and testing the technique, and 12 hours installing the sculpture.








Sculpture Details