We created a campaign key visual for Coca-Cola to support the company’s new “sleek can” portfolio in Greater China.
The KV features a refreshing Sprite beverage bursting in the face of a pleasantly surprised young woman.
This project was done in collaboration with Ogilvy & Mather, with photography shot by agency creative director Adam J. Schokora.
我们为可口可乐在大中华地区全新上线的“摩登新罐”拍摄了平面主视觉广告。
该平面广告呈现出清爽怡凉的雪碧汽水被打开时的瞬间迸发为画面中的女生所带来的惊喜。
我们与Ogilvy & Mather合作完成该项目，平面摄影部分由本机构的创始人兼创意总监的Adam Schokora亲自掌镜。
As part of Coca Cola’s “Transformers: The Last Knight” promotion in China, we created a limited-edition packaging set of 330ml sleek cans. The set features abstract versions of Optimus Prime, Megatron, and Bumblebee.
The designs were executed across Coca Cola, Sprite, and Fanta products with market distribution throughout Greater China.
We collaborated with Shanghai-based illustrator Veiray Zhang to bring the packaging set alive.
作为可口可乐联合“变形金刚5：最后的骑士”在中国市场宣传的一部分，我们为其创作了330毫升限量版可口可乐摩登新罐系列的包装设计。该系列以抽象设计呈现了擎天柱、威震天和大黄蜂的形象。
该设计被广泛运用于可口可乐、雪碧、芬达产品大中华地区的各渠道品牌宣传。
我们与来自上海的插画师Veiray Zhang共同合作完成了该系列的包装设计。
We created a set of limited-edition packaging designs for Sprite. We worked with Shanghai-based digital illustrator Elephant to bring to life the basketball and skateboarding-themed cans, which feature brand ambassadors Kobe Bryant and Jay Chou. The cans were made available throughout greater China.
我们为雪碧品牌创作了一套限量版包装设计。该设计由我们与上海数码插画师大象合作完成，结合篮球和滑板的主题分别展现出品牌代言人科比和周杰伦的明星风采。该限量款罐装雪碧在大中华区贩售。
