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To help celebrate Beats By Dre’s official entry into the China market, we created a short film titled “魔都 / City of Magic.” The film showcases renowned Shanghai-based illustrator and designer Veiray Zhang, and the unique relationship between the city and his creative process.
Together with the film, we worked with Veiray to create custom, limited-edition artwork and tee-shirts that were given away at the brand’s launch events in Shanghai.
为帮助Beats By Dre正式打入中国市场，我们为其创作了一条名为“魔都 / City of Magic” 的短片。短片表现的是上海知名插画师兼设计师的Veiray Zhang如何将对城市的独特情感融入其作品中的过程。
与此同时，我们和Veiray合作为该品牌在上海的活动创作了定制版限量T恤作为礼品。
