Tag Archives: film

Girls in the Park

Schweppes

 

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We created a national TV and print campaign in Greater China for Coca Cola’s new Schweppes +C brand. The television commercial tells the story of a group of girls hanging out in the park. The girls, with the help of their adorable dog “Schweppy,” are up to no good in treating a handsome jogger to an unexpected surprise. But it’s not the girls who get the last laugh.

This work is inspired by and a continuation of Coca Cola’s creative tradition of “Hunk” storytelling. We worked with Vaughn Arnell and Stink (Shanghai) to direct and produce the film, respectively.

The key visuals were shot by agency creative director Adam Schokora and leveraged throughout greater China in print, digital, POS, and OOH media.

我们为可口可乐旗下的全新怡泉+C品牌创作了一支电视广告及其平面视觉形象。该广告片描述了一群女孩在公园野餐时的故事。这些女孩在她们可爱的狗狗 “Schweppy” 的帮助下去试探一个正在锻炼的帅气慢跑男孩，想要给他制造一场意外惊喜。然而笑到最后的并不是这群女孩。

该作品的灵感来源依旧沿袭了可口可乐式的创意惯例“肌肉型男”的故事类型。我们和导演Vaughn Arnell以及玩味广告（上海）有限公司联合制作了该片。

品牌主视觉由本机构创意总监Adam Schokora掌镜，被广泛用于大中华区平面媒体、网络、品牌门店以及户外媒体上。

Print Campaign

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Unite All Originals

adidas Originals

 

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adidas Originals’ global ‘Unite All Originals’ campaign was about showing how originality is the result of ‘collisions’ between cultures, communities, and passions. The campaign featured collaborations between visual artists, designers, and musicians from all over the world to create something unique and exceptional.

For the China campaign, we curated and art directed the participating visual artists. We also created the campaign’s promotional content and storytelling assets. The campaign featured 8 artists groups from across the country culminating in a summer full of live-art performances and raucous parties in Guangzhou, Hangzhou, Xian, and Shenyang.

adidas Originals的全球“集结原创”活动向我们呈现独创性如何成为文化、大众和激情碰撞的产物。活动集结了来自世界各地的视觉艺术家、设计师和音乐人创作出独特而创意十足的作品。

我们为该活动中国站召集了参与活动的视觉艺术家，同时我们也创作了活动宣传内容和整体文案。整个活动集结了来自中国各地的八个艺术家/组合分别在广州、杭州、西安和沈阳这四个城市为大家呈现了一场夏日非凡的现场艺术表演和绝妙派对！

Hangzhou

 

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For the campaign’s first stop in Hangzhou, Shanghai-based musician Cha Cha “collided” with Beijing-based animator Bu Hua to deliver a mesmerizing audio / visual experience.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.

在活动第一站的杭州，上海音乐人Cha Cha与北京动画人卜桦的艺术碰撞为大家呈现了一场迷人的听觉/视觉盛宴。

以上是艺术家介绍及合作预告片，以下是艺术家精彩现场的活动纪实短片。

 

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Guangzhou

 

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For the campaign’s second stop in Guangzhou, Foshan-based street artist / painter Hua Tunan “collided” with Shanghai-based animator / projection artist VJ Wang Meng to deliver an unforgettable visual experience combining 3D mapping, water-based projection painting, graffiti, and banging beats.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.

 

在活动第二站的广州，佛山街头/涂鸦艺术家画图男与上海动画人/视觉艺术家王萌的碰撞为大家呈现了一场集3D映射、以水为基底的投影绘画、涂鸦结合强劲背景乐的难忘体验。

以上是艺术家介绍及合作预告片，以下是艺术家精彩现场的活动纪实短片。

 

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We also created this full-length profile of Hua Tunan in which he tells us about his creation process and inspiration while painting a huge mural for the campaign. The mural is centerpieced with the copy: 集结原创, Chinese for “UNITE ALL ORIGINALS.”

同时我们也为艺术家画图男制作了一条完整的介绍短片，其中讲述了他为活动创作大型壁画涂鸦时的创作过程和灵感来源。作品中心呈现了活动主题“集结原创”的字样。

 

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Shenyang

 

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For the campaign’s third stop in Shenyang, Beijing-based rapper / hip-hop artist Jazzilipper “collided” with Hangzhou-based new media collective UFO Media Lab to deliver an experimental visual experience combining 3D projection mapping and live rapping.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.

在活动第三站的沈阳，北京说唱hip-hop歌手Jazzilipper和杭州新媒体艺术团队UFO Media Lab的碰撞创作出结合3D映射和现场说唱的实验感视觉体验。

以上是艺术家介绍及合作预告片，以下是艺术家精彩现场的活动纪实短片。

 

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Xi’an

 

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For the campaign’s fourth (and final) stop – an intimate event in Xi’an – Wuhan-based indie rock band AV Okubo ‘collided’ with Shanghai-based digital artist Aaajiao to deliver an unforgettable visual experience combining projection art, live VJ’ing, screaming vocals, and banging drums.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.

在活动第四站的西安，也是本次活动终点站，武汉独立摇滚乐队AV大久保与上海新媒体艺术家为我们展现了一场结合投影艺术、现场VJ、宣泄主音和强烈鼓点的音速灵感视觉盛宴。

以上是艺术家介绍及合作预告片，以下是艺术家精彩现场的活动纪实短片。

 

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