We helped launch Huawei’s P8 smartphone by creating a key visual that tells the story of the product’s creative possibilities. The 18-part key visual was release frame by frame on the brand’s official Instagram account. We created the key visual using the phone’s light-writing and long exposure functionality. The key visual was also used to kick-off an online contest for consumer generated light-writing artwork created with the phone.
我们为华为P8智能手机的全新发布创作了一套主视觉广告以呈现该产品的创意可能性。主视觉被分割成18个部分通过品牌的Instagram官方账号一幅接一幅的像拼图一样的形式上传展示。我们用P8手机的光绘和长曝光功能创作出了这幅作品，同时它该产品的用户线上光影涂鸦大赛进行了预热。
