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We created two commercials for iconic American clothing brand Gap. The 30-second stop-motion pieces bring to life the brand’s “Let’s Gap Together” campaign manifesto with handcrafted screen-printing and painting treatments on Gap products together with a few other playful props. The English version will run in Hong Kong; the Chinese version will run throughout Mainland China.
The brand manifesto in English reads: “Let’s laugh, cry, kiss, fall in love, run, dance, skate, be free, have fun, cut loose, escape, wear what we want, live the dream, and be ourselves, because it’s a big, beautiful world out there. Let’s live it together.”
我们为美国标志性服装品牌Gap创作了2条广告。在30秒的定格动画中我们用丝网印刷和绘画的方式将 “Let’s Gap Together” 的品牌宣言生动的呈现在Gap的产品及其他配件道具上，英文版被用于香港地区，中文版本被用于中国大陆地区。
品牌宣言中文版：“LET’S，笑，哭，亲吻，恋爱，奔跑，跳舞，滑板，自由自在，无拘无束，甩掉束缚，随时，找乐，想怎么穿就怎么穿，梦不停，做自己，因为这是一个大大的精彩世界。让我们尽情体验TOGETHER。”
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Making-Of
