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We created a light sculpture / shadow art installation for L’Oreal’s Men Expert face wash ”Dare / 敢” campaign. The installation was created by repurposing 300 packages of the product into a hanging 3D sculpture that, when light cast on it, rendered a “敢” (the Chinese character for “dare”) shadow on a studio wall.
This is the first time (and to our knowledge, still the only time) this art technique has been used to produce a Chinese character. A daring task indeed, and we had a ton of fun pulling it together. We spent about two weeks pre-designing and testing the technique, and 12 hours installing the sculpture.
我们为欧莱雅男士专业护肤系列的洁面膏产品的“敢”系列活动创作了一个光影雕塑装置。装置将300个产品包装悬挂于半空营造出一个3D效果。再通过光的照射，将“敢”字呈现于墙面。
据我们所知这是第一次，也是仅有的一次以这种艺术方式来呈现一个汉字。这是一次大胆的尝试，我们用了整整两周时间去做前期设计和技术测试，再花了12个小时做现场执行，这整个制作过程都是非常有趣的。
Making-Of
Sculpture Details
