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We created a Fall denim campaign for Levi’s to help promote the brand’s e-commerce shop ahead of China’s annual 11/11 shopping holiday (the equivalent of “Black Friday” in China). The campaign features songwriter / popstar Chen Chusheng together with fashion icon Chen Ran in a raw and rambunctious, garage rock-inspired story showcasing seasonal denim looks.
我们为牛仔品牌李维斯在中国的天猫商城创作了一条针对“双11购物狂欢节”(“黑色星期五”的中国版)的秋季牛仔系列广告短片。广告短片邀请歌手陈楚生和演员兼时尚达人身份的陈燃以近乎粗暴直接的车库摇滚风格展示牛仔造型。
![](https://neocha-content.oss-cn-hongkong.aliyuncs.com/wp-content/uploads/sites/3/2015/10/Levis-Neocha-Chen-Ran-Chen-Chusheng-KV-211.jpg)