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We created a spot with Chinese pop-star Lu Han for Puma’s iconic T7 and suede Collection. The spot features retro Puma T7 tracksuit and suede sneakers in classic color ways: red, blue, black, and grey. Lu Han introduces the product and footwear while dancing through monotone color environments in an 80’s inspired breakdancing montage. The work was shot in Beijing and used in-stores, online, and in OOH executions.
我们与中国流行明星鹿晗合作为Puma经典的T7和suede系列创作了一条短片作品。该片展现了经典的红、蓝、黑、灰四色复古Puma T7运动服和suede球鞋。鹿晗在纯色背景前以80年代流行的霹雳舞蒙太奇展现品牌产品和鞋款。该片在北京拍摄并被广泛运用于品牌门店、网络以及户外执行。
