We created a video campaign to promote Vans’ annual House of Vans summer event series in Asia. House of Vans is a traveling hub of culture, creativity, and sport in which Vans celebrates its main brand pillars: music, art, skate. House of Vans made stops in Beijing, Guangzhou, Xi’an, Hong Kong, and Seoul, and presented a variety of creative workshops (painting, photography, screen printing, etc), exhibitions, live musical performances, skate opportunities, and raucous partying – a real good time for everyone involved.

For the campaign videos, we combined monster-inspired animations and live footage to introduce House of Vans in fun, interactive shorts. The content was used online, in-stores, and at the House of Vans events throughout Asia.