Tag Archives: chinese new year

Black Sheep vs. White Sheep

Vans

 

无法观看?前往优酷

We created a fun animated spot to help Van’s promote its limited-edition “Year of the Sheep” footwear collection. The animation riffs on the theme of “Black Sheep vs. White Sheep,” encouraging us to stand out from the flock and do our thing, while ensuring it’s also OK to fit in every once in a while. The spot was used online and in retails stores throughout Greater China. Happy Chinese New Year!


我们为Vans的“羊年”纪念版鞋款系列创作了一条有趣的定格动画短片。视频中反复出现“黑羊和白羊”,试图向我们说明如何在芸芸众生中凸显自我,非白即黑。该短片在春节期间被用于线上及店铺宣传以恭迎中国新年。

Customized Product Design

Microsoft

For Microsoft’s ongoing limited edition artist series (and to celebrate the “Year of the Snake”), we created a unique graphic treatment for the brand’s Wireless Mobile Mouse 3500. For this project, we collaborated with Shanghai-based designer Left.


我们为微软的长期艺术家限量版系列艺术家限量版系列项目(为庆祝中国蛇年)创作了特别的插画被用于该品牌的无线便携鼠标3500。在该项目中我们与上海设计师Left共同合作。

The creative inspiration for this design concept comes from the ancient Chinese text called “Mountains and Seas,” which documents various facets of nature, geography, and biology. “Mountains and Seas” says that snakes rise from the sea each year and journey to land, only to return to sea at the end of the year. The snake is an important creature mentioned throughout the book. Furthermore, many monsters and gods that are mentioned in the book have human heads and snake-like bodies. An example of this is Fu Xi and his wife Nu Wa, the Chinese goddess who, according to legend, created the world and its people.


该设计概念的创意灵感来源于中国古籍《山海经》,其中记录了关于自然、地理与生物的方方面面。《山海经》中提到蛇会每年从海中而生,然后前往陆地,只有在年终才会再回到海里。书中也提及蛇是自然界中一种重要的生物,并且,书中的许多妖兽和神仙都是人头蛇身。比如这个设计中就是凫徯和女娲,后者在中国古代传说中创造了整个世界和全人类。


Desktop Wallpaper Design

We took characters from “Mountains and Seas” and presented them in a style that is similar to the shadow-puppets that were used by Chinese storytellers in ancient times. The red seal at the base of the mouse is Left’s name represented in a traditional artist mark. The overall result is an inspiring cultural remix full of Chinese traditional imagery and modern graphic elements.


我们借鉴了《山海经》里的人物并将其以类似中国古代皮影戏的艺术风格表现出来。鼠标尾部的艺术家签名以传统红色印章的形式呈现。总体上,整幅作品充分地体现出中国传统意象和摩登图形元素的灵感碰撞。


Packaging Design