Tag Archives: product

An Icon Reinterpreted

adidas Originals

To help relaunch adidas Originals’ iconic Gazelle sneaker for a new generation of cultural influencers around the world, we created a series of collage-inspired key visuals that re-imagined the classic sneaker silhouette.

For the campaign, we collaborated with 10 leading-edge artists from across China to celebrate the spirit of Adidas Originals and redefine boundaries with its retro bestseller. Participating artists included Ke Sai, Liu Peiyang and Zhang Dong from Beijing; Wan Qiao, Yuan Gungun, Sui Yao, and Yue Yi from Shanghai; Mo Houqie and Kean from Guangzhou; and Hu Qian from Chengdu.

The key visuals were leveraged commercially in digital media and retail environments in Greater China.

为配合adidas Originals复古鞋款Gazelle复刻系列的上市宣传活动进行创意造势,我们通过数码拼贴的手法对该系列的经典鞋型主视觉进行二次创作。



Sui Yao / Shanghai

Le Yi / Shanghai

Mo Houqie / Guangzhou

Kean / Guangzhou

Yuan Gungun / Shanghai

Ke Sai / Shanghai

Liu Paiyang / Beijing

Wan Qiao / Beijing

Zhang Dong / Beijing

Hu Qian / Chengdu

Music Lovers




We created a spot to promote a fall / winter parka for fashion brand Tonlion. The parka is especially for music lovers with earphones ergonomically designed into the hood, allowing for optimized wire management and a premium listening experience. The spot combines live-action shooting, stop-motion animation, and a variety of illustration, graphic, and hand-made textural effects. The content was used digitally and in select OOH executions.


Limited Edition Snowboard Design


We collaborated with Foshan-based street artist and painter Hua Tunan to create a limited-edition woman’s snowboard design for Burton’s “Lipstick” series. The deck design features a powerful and beautiful peacock done in Hua Tunan’s signature splash and drip painting style.

我们与佛山街头艺术家 / 画家画图男共同合作为Burton(伯顿)女款滑雪板设计了 “Lipstick” 限量版系列。雪板上的水墨孔雀带着张力和溅墨有着画图男一贯的画风。

Year of the Horse


To celebrate the Year of the Horse, we created a limited-edition graphic tee for Gap. The tee graphic is a mosaic of an American flag made up of running horses. The tee is available in limited quantities at Gap stores in China, Hong Kong, and Taiwan throughout the festival season.


Customized Product Design


For Microsoft’s ongoing limited edition artist series (and to celebrate the “Year of the Snake”), we created a unique graphic treatment for the brand’s Wireless Mobile Mouse 3500. For this project, we collaborated with Shanghai-based designer Left.


The creative inspiration for this design concept comes from the ancient Chinese text called “Mountains and Seas,” which documents various facets of nature, geography, and biology. “Mountains and Seas” says that snakes rise from the sea each year and journey to land, only to return to sea at the end of the year. The snake is an important creature mentioned throughout the book. Furthermore, many monsters and gods that are mentioned in the book have human heads and snake-like bodies. An example of this is Fu Xi and his wife Nu Wa, the Chinese goddess who, according to legend, created the world and its people.


Desktop Wallpaper Design

We took characters from “Mountains and Seas” and presented them in a style that is similar to the shadow-puppets that were used by Chinese storytellers in ancient times. The red seal at the base of the mouse is Left’s name represented in a traditional artist mark. The overall result is an inspiring cultural remix full of Chinese traditional imagery and modern graphic elements.


Packaging Design