PUMA commissioned Neocha to create a hanging 3D logo sculpture in its China flagship store – located in Beijing’s Sanlitun shopping district. The sculpture is made out of 167 classic white PUMA Basket II’s and renders a clean silhouette of the brand’s cat logo.

To get a better idea of how we executed the design into a sculpture / installation, check out the time-lapse “making-of” video. We’ve also shared some photos of initial renderings and the final result.