We created a summer campaign lookbook for Levi’s mens line. The campaign features celebrity brand ambassadors Gao Yunxiang (actor) and Yang Zongwei (songwriter / pop star). The imagery tells a story of classic Americana aesthetics while showcasing seasonal denim looks. The campaign was shot on location in Shanghai by agency creative director Adam Schokora.
我们为Levi’s品牌的男装系列拍摄了夏季产品目录，这些平面照片不仅展现了品牌合作艺人演员高云翔和流行歌手杨宗纬的独特个性，也在表现新季度牛仔设计的同时呈现了经典的美式风。该系列平面摄影由本机构创意总监Adam Schokora掌镜并于上海完成拍摄。
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We created a digital campaign for Levi’s featuring singer / songwriter Chen Chusheng and his son.
The campaign helped launch Levi’s new online children’s store on e-commerce platform T-Mall via the promotion of a seasonal line of products designed for father-and-son wear.
我们为Levi’s创作了一条讲述音乐唱作人陈楚生和他“儿子”的网络宣传短片。
该片在为Levi’s童装天猫旗舰店的全新上线做推广的同时，也展示了当季的父子装产品线。
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We created a Fall denim campaign for Levi’s to help promote the brand’s e-commerce shop ahead of China’s annual 11/11 shopping holiday (the equivalent of “Black Friday” in China). The campaign features songwriter / popstar Chen Chusheng together with fashion icon Chen Ran in a raw and rambunctious, garage rock-inspired story showcasing seasonal denim looks.
我们为牛仔品牌李维斯在中国的天猫商城创作了一条针对“双11购物狂欢节”（“黑色星期五”的中国版）的秋季牛仔系列广告短片。广告短片邀请歌手陈楚生和演员兼时尚达人身份的陈燃以近乎粗暴直接的车库摇滚风格展示牛仔造型。
