We created a campaign for adidas Originals showcasing local Chinese creative talents that exemplify key pillars of the brand’s heritage and DNA: originality, creativity, and self-expression.
The campaign was executed via a video and photography series that captured the stories of Gi Ming’s fixed-gear bike crew, Kang Mao’s punk-rock band SUBS (杀不死), tattooist Zhuo Danting, experimental sound artist Li Jianhong, creative extraordinaire Edison Chen, and singer / songwriter / actor Eason Chan. The videos were placed online, in retail, and in taxi cabs, with photography assets used across all print media and retail in Greater China.
We worked with Shanghai-based photographer Ka Xiaoxi to produce the photographs for this shoot, which were shot on analog film in order to achieve a raw, gritty, and authentic feel.
我们为阿迪达斯三叶草 (adidas Originals) 创作了展示本土创意人才的系列广告以体现其原创、创意、自我的品牌精髓。
整个广告系列通过视频短片和摄影的方式分别捕捉到季明与他的死飞团队、抗猫与她的乐队SUBS (杀不死)、纹身师卓丹婷、实验声音艺术家李剑鸿、创意非凡的陈冠希以及身兼歌手 / 词曲人 / 演员身份的陈奕迅的不同故事。视频短片被用于大中华地区的线上、店铺及出租车内的宣传，平面硬照则被用于全媒体及店铺。