Tag Archives: zx flux

ZX Flux Campaign Spots

adidas Originals

 

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We created :30 and :15 second campaign spots for adidas Originals’ ZX Flux collection. The spots tell a visual story of infinite possibilities and limitless future, positioning ZX Flux footwear as the essence of modernity and the modern look.

The spots feature celebrity brand ambassadors Deng Chao, Eason Chan, Wu Yifan, and Fan Bingbing and were leveraged digitally, in-store, and throughout the Beijing / Shanghai / Guangzhou metro. The Metro placement was as a stop-motion execution that interacts with viewers as a result of the train’s forward motion. The video below shows the final result.


我们为adidas Originals的ZX Flux系列创作了30秒版和15秒版的短片。短片一展具有摩登精髓和潮流外观的ZX Flux鞋款的无限可能及无尽未来。

在该短片中,以品牌代言人邓超、陈奕迅、吴亦凡和范冰冰的形象还原品牌的时尚精神。该片被广泛运用于其全国零售店铺、网络和北上广的地铁移动广告位,其中地铁移动广告位以定格连续画面的形式通过列车高速运动带给车内乘客连贯画面的观感体验,以下短片则是最终效果。

 

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adidas Originals ZX Flux 2016 – Metro Stop-Motion Execution

 

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ZX Flux

adidas Originals

 

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We supported the launch of adidas Originals’ ZX Flux sneaker in China by creating two spots with celebrity brand ambassadors Charlene Choi (蔡卓妍, singer / actress) and J.J. Lin (林俊杰, singer / songwriter). The sorts tell the story of JJ and Charlens’s favorite ZX Flux colorways and design patterns. These pieces were shot in Hong Kong and Taiwan respectively.


为帮助adidas Originals的ZX Flux鞋款在中国地区上市造势,我们与其品牌代言人蔡卓妍(歌手/演员)、林俊杰(歌手/创作人)合作,分别创作了一支短片。短片中呈现了林俊杰与蔡卓妍最爱的ZX Flux鞋款配色和鞋面纹样。这两支短片分别拍摄于香港和台湾。

 

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