We collaborated with Foshan-based street artist and painter Hua Tunan to create a limited-edition woman’s snowboard design for Burton’s “Lipstick” series. The deck design features a powerful and beautiful peacock done in Hua Tunan’s signature splash and drip painting style.
我们与佛山街头艺术家 / 画家画图男共同合作为Burton（伯顿）女款滑雪板设计了 “Lipstick” 限量版系列。雪板上的水墨孔雀带着张力和溅墨有着画图男一贯的画风。
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To celebrate adidas Originals bringing back its iconic late-1980s ZX750 runners to China in a limited edition ‘bluebird dark slate’ colorway, we executed an epic guerrilla street-art campaign. The campaign engaged street artist crews in Beijing, Shanghai, Guangzhou, and Chengdu to bomb their hometowns with interpretations of the shoes in varied art styles.
Before hitting the streets, we pre-designed a stop-motion animation with hundreds of frames. Each frame of the animation featured the shoes in different positions. The frames were assigned to different artists around the country who had the freedom to recreate them in their own art stye. When the artists executed their artwork on the city walls, our photography team captured hi-res photos of each artwork. These photos were reassembled as the frames in this stop-motion video.
The animation tells the story of the ZX750s going on a nationwide journey while coming alive on city walls across China. The shoes’ urban adventure has them walking, jogging, jumping, spinning, dancing, etc., while the street-art styles and techniques morph from wheatpaste, to stencil, spray paint, marker, and stickers. The animation also links up a few select storefront treatments we incorporated into the campaign.
我们为adidas Originals复刻其八十年代末的ZX750经典鞋款进行了大规模的游击式街头艺术活动，此次旨在宣传ZX750暗灰蓝配色款在中国市场的推广。该活动集结了北京、上海、广州和成都的街头艺术家分别在各自城市中以多样化的街头艺术形式展现这双经典鞋款。
在街头执行之前，我们预先设计了一个几百帧的定格动画，这双跑鞋不停的走到不同的地点。我们将画面分配给不同的艺术家，并由他们在各自城市进行自由创作，而在每一位艺术家开始墙上创作时，我们的摄影团队则跟拍捕捉了这些作品的高清图片画面。最后这些照片也被融合到原本的定格短片中。
该短片展现了一场关于ZX750游走于中国各城墙面的国境之旅。这双跑鞋被艺术家们以wheatpaste、stencil、喷绘、马克笔涂鸦以及贴纸等街头艺术技艺在它的城市探险中漫步、小跑、跳跃、旋转、跳舞等等。片中亦展现出参与此次宣传的品牌指定店铺。
To celebrate the Year of the Horse, we created a limited-edition graphic tee for Gap. The tee graphic is a mosaic of an American flag made up of running horses. The tee is available in limited quantities at Gap stores in China, Hong Kong, and Taiwan throughout the festival season.
为了庆祝中国马年，我们为Gap品牌创作了一款限量版图案T恤，该T恤上的图案是以许多奔跑的马匹组成的美国国旗。此商品以限量发售的形式于新年季在中国大陆、香港以及台湾地区的品牌店铺上市。
We collaborated with leading-edge photographer and visual artist Chen Man to create a limited-edition Beats Solo2 headphone design celebrating the “Year of the Sheep.”
Combining elements of Chinese astrology and fortune telling together with her own hand-written calligraphy, Chen Man’s gold colorways usher in wealth, prosperity, and good fortune for the new year. The Chinese characters in the design, “Wei” (未) and “Yang” (羊 / Sheep), represent the year 2015 within the ancient Chinese “Stems and Branches” fortune-telling calendar and the traditional Zodiac astrology cycle, respectively. In a playful language pun, Chen Man adapts the pronunciations of “Wei” and “Yang” to become the English phrase “We Are Young,” a motif capturing the energy and spirit of China’s modern creative class.
我们与先锋摄影师兼视觉艺术家陈漫联手在农历未羊新年之际，将漫式视觉艺术注入活力节拍——呈现未羊年限量版Beats Solo2耳机。
陈漫从中国的天干五行、象征财富的￥符号中汲取灵感，以金色手写书法呈现“未羊”之概念，寓意新的一年里滚滚而来的财富、繁荣和好运。中国古代的“天干地支”算命日历和传统的十二生肖记录方式中，羊对应的是“未”，所以2015年是未羊年;“Wei” (未)和“Yang” (羊)同时又与英文“We Young”谐音，而将“Wei”和“Yang”的发音变成英文词组“We Are Young”(我们正年轻)恰恰契合了中国创意阶层的能量和精神。
