We created a campaign key visual for Coca-Cola to support the company’s new “sleek can” portfolio in Greater China.
The KV features a refreshing Sprite beverage bursting in the face of a pleasantly surprised young woman.
This project was done in collaboration with Ogilvy & Mather, with photography shot by agency creative director Adam J. Schokora.
我们为可口可乐在大中华地区全新上线的“摩登新罐”拍摄了平面主视觉广告。
该平面广告呈现出清爽怡凉的雪碧汽水被打开时的瞬间迸发为画面中的女生所带来的惊喜。
我们与Ogilvy & Mather合作完成该项目，平面摄影部分由本机构的创始人兼创意总监的Adam Schokora亲自掌镜。
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We created a national TV and print campaign in Greater China for Coca Cola’s new Schweppes +C brand. The television commercial tells the story of a group of girls hanging out in the park. The girls, with the help of their adorable dog “Schweppy,” are up to no good in treating a handsome jogger to an unexpected surprise. But it’s not the girls who get the last laugh.
This work is inspired by and a continuation of Coca Cola’s creative tradition of “Hunk” storytelling. We worked with Vaughn Arnell and Stink (Shanghai) to direct and produce the film, respectively.
The key visuals were shot by agency creative director Adam Schokora and leveraged throughout greater China in print, digital, POS, and OOH media.
我们为可口可乐旗下的全新怡泉+C品牌创作了一支电视广告及其平面视觉形象。该广告片描述了一群女孩在公园野餐时的故事。这些女孩在她们可爱的狗狗 “Schweppy” 的帮助下去试探一个正在锻炼的帅气慢跑男孩，想要给他制造一场意外惊喜。然而笑到最后的并不是这群女孩。
该作品的灵感来源依旧沿袭了可口可乐式的创意惯例“肌肉型男”的故事类型。我们和导演Vaughn Arnell以及玩味广告（上海）有限公司联合制作了该片。
品牌主视觉由本机构创意总监Adam Schokora掌镜，被广泛用于大中华区平面媒体、网络、品牌门店以及户外媒体上。
Print Campaign
As part of Coca Cola’s “Transformers: The Last Knight” promotion in China, we created a limited-edition packaging set of 330ml sleek cans. The set features abstract versions of Optimus Prime, Megatron, and Bumblebee.
The designs were executed across Coca Cola, Sprite, and Fanta products with market distribution throughout Greater China.
We collaborated with Shanghai-based illustrator Veiray Zhang to bring the packaging set alive.
作为可口可乐联合“变形金刚5：最后的骑士”在中国市场宣传的一部分，我们为其创作了330毫升限量版可口可乐摩登新罐系列的包装设计。该系列以抽象设计呈现了擎天柱、威震天和大黄蜂的形象。
该设计被广泛运用于可口可乐、雪碧、芬达产品大中华地区的各渠道品牌宣传。
我们与来自上海的插画师Veiray Zhang共同合作完成了该系列的包装设计。
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We launched a new experimental brand for Coca Cola called Yo! Tea (唷! 茶). The flavored-tea brand embodies the free spirited attitudes of China’s post-90 & 00’s generation and riffs on the recent explosion of street / hip-hop culture throughout Greater China.
Our work for Yo! Tea is ongoing as the brand tests the market and continues to grow, but to date, deliverables have focused mainly on packaging design, copywriting, OOH and POS key visual advertisements, as well as a variety of internal strategy and branding efforts.
我们为可口可乐品牌全新推出的实验品牌 – 唷! 茶的上市提供了全方位创意支持。近两年该多风味茶饮料在大中华区以嘻哈街头风为卖点以表达中国90后00后的新生代大学生放飞自我、无拘无束的自由精神。
在品牌初期上市和扩张期，我们为唷! 茶的创意内容产出尚在不断增加，迄今为止，我们主要负责其全线产品包装设计、文案创作、户外广告、门店主视觉硬广以及各种内部策略推广物料。
KEY VISUALS
We recently created a variety of print campaigns for Coca Cola featuring pop-star and actor Luhan. The work showcased here was for the brand’s summer campaign, Ginger-flavored “Bring Out The Heat / 热火起来” promotion, and a limited-edition “Deer Antler” bottle design (a playful pun on Luhan’s surname, which means “deer” in English).
The print campaigns were featured in print media, OOH, and point-of-sale executions throughout Greater China.
Campaign photographer was agency founder and creative director Adam J. Schokora.
We recently created a variety of print campaigns for Coca Cola featuring pop-star and actor Luhan. The work showcased here was for the brand’s summer campaign, Ginger-flavored “Bring Out The Heat / 热火起来” promotion, and a limited-edition “Deer Antler” bottle design (a playful pun on Luhan’s surname, which means “deer” in English).
The print campaigns were featured in print media, OOH, and point-of-sale executions throughout Greater China.
Campaign photographer was agency founder and creative director Adam J. Schokora.
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We created a national television and print campaign in Greater China for Coca Cola’s new Schweppes +C brand. The television commercial tells the story of a hunk at the pool who thinks it’s his lucky day with a poolside beauty. However, in the end, the hunk learns he’s not what she is really after. The film was directed by Vaughan Arnell and produced by Stink (Shanghai).
The key visuals were shot by Adam Pretty / produced by Central Studios, and leveraged throughout Greater China in print, digital, POS, and OOH media.
我们为可口可乐旗下的怡泉+C品牌在大中华地区创作了电视广告及平面广告。在电视广告中我们讲述的是一个肌肉男在夏日泳池边的美好邂逅故事。但在故事的最终，他才发现自己并不是她的菜。该广告由Vaughan Arnell导演执导，Stink (上海) 制作。
平面广告被用于大中华地区的平媒、网络、经销商网点及户外，它由Adam Pretty拍摄，奂镜Studio制作。
We created a print campaign for Coca Cola’s Schweppes +C product. The campaign was designed to communicate the launch of +C’s sleek can packaging and also promote the full portfolio of Coca Cola sleek can products in Greater China.
Campaign photography was shot by agency creative director Adam J. Schokora.
我们为可口可乐旗下的怡泉+C品牌创作了一组平面硬广。该主视觉旨在呈现+C摩登罐包装并全面配合可口可乐全套摩登罐在大中华地区的全面上市。
该平面广告由本机构创意总监Adam J. Schokora掌镜。
