Tag Archives: print campaign

Seasonal Campaign

adidas Originals

We created the 2015 Fall / Winter seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, JolinTsai, and Gianna Jun in raw, authentic, urban environments, the campaign key visuals communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul with assets used in nationwide print media, retail / point-of-sale, and digitally. We collaborated with Detroit-based photographer Jeremy Deputat, Beijing-based photographer Chen Man, Seoul-based photographer Hong JangHyun, with select imagery also shot by agency creative director Adam Schokora.

我们为adidas Originals 2015 秋冬系列创作了平面硬广。这次的主视觉结合了色彩丰富的城市场景真实展现了其品牌代言人陈奕迅、范冰冰、蔡依林和全智贤的形象，在真实的城市场景中还原了品牌的街头时尚精神。

平面硬广分别拍摄于北京、台湾、香港和首尔，并被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏。我们与来自于底特律的摄影师Jeremy Deputat，北京摄影师陈漫，首尔摄影师Hong JangHyun及本机构的创意总监Adam Schokora共同合作完成了这一季的主视觉拍摄。

Eason Chan / 陈奕迅

Behind the Scenes w/ Eason Chan for adidas Originals 2015 Fall / Winter Campaign

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Eason Chan / Superstar Campaign

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Fan Bingbing / 范冰冰

Behind the Scenes w/ Fan Bingbing for adidas Originals 2015 Fall / Winter Campaign

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Fan Bingbing / Superstar Campaign

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Jolin Tsai / 蔡依林

Behind the Scenes w/Jolin Tsai for adidas Originals 2015 Fall / Winter Campaign

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Jolin Tsai / Superstar Campaign

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Gianna Jun / 全智贤

Behind the Scenes w/Gianna Jun for adidas Originals 2015 Fall / Winter Campaign

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Gianna Jun / Superstar Campaign

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Li Tianlun / Superstar Campaign

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VJ Mian / Superstar Campaign

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Hua Tunan / Superstar Campaign

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October Print Campaign

“Sleek Can” Print Campaign

Schweppes

We created a print campaign for Coca Cola’s Schweppes +C product. The campaign was designed to communicate the launch of +C’s sleek can packaging and also promote the full portfolio of Coca Cola sleek can products in Greater China.

Campaign photography was shot by agency creative director Adam J. Schokora.

我们为可口可乐旗下的怡泉+C品牌创作了一组平面硬广。该主视觉旨在呈现+C摩登罐包装并全面配合可口可乐全套摩登罐在大中华地区的全面上市。

该平面广告由本机构创意总监Adam J. Schokora掌镜。

Seasonal Campaign

adidas Originals

We created the 2014 Spring / Summer seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, Charlene Choi, and JJ Lin in raw authentic urban environments, the campaign key visuals communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, and Hong Kong, with assets used throughout Greater China in retail / point-of-sale, digital, and print media. For the project, we collaborated with Los Angeles-based photographer Ben Miller and Beijing-based photographer Chen Man.

我们为adidas Originals中国大陆地区2014年春夏系列创作了季度广告。这次的主视觉真实展现出其品牌代言人陈奕迅、范冰冰、蔡卓妍和林俊杰的形象，在真实的城市场景中还原了品牌的街头时尚精神。

该系列广告于北京、台湾以及香港拍摄，作品被广泛运用于大中华地区的品牌零售店铺、网络和平面媒体的广告栏。与此同时，我们与来自于洛杉矶的摄影师Ben Miller和北京摄影师陈漫共同合作完成了这一季的平面主视觉。

Eason Chan – All Originals