Tag Archives: product

An Icon Reinterpreted

adidas Originals

To help relaunch adidas Originals’ iconic Gazelle sneaker for a new generation of cultural influencers around the world, we created a series of collage-inspired key visuals that re-imagined the classic sneaker silhouette.

For the campaign, we collaborated with 10 leading-edge artists from across China to celebrate the spirit of Adidas Originals and redefine boundaries with its retro bestseller. Participating artists included Ke Sai, Liu Peiyang and Zhang Dong from Beijing; Wan Qiao, Yuan Gungun, Sui Yao, and Yue Yi from Shanghai; Mo Houqie and Kean from Guangzhou; and Hu Qian from Chengdu.

The key visuals were leveraged commercially in digital media and retail environments in Greater China.

为配合adidas Originals复古鞋款Gazelle复刻系列的上市宣传活动进行创意造势，我们通过数码拼贴的手法对该系列的经典鞋型主视觉进行二次创作。

为此我们邀请了十位分别来自上海、北京、广州、成都且风格迥异的拼贴艺术家进行创作，以此传达阿迪达斯三叶草品牌的街头原创精神并重新定义这个畅销鞋款的无限可能。这十位拼贴艺术家分别为：可赛(北京)，刘佩洋(北京)，张栋(北京)，晚樵(上海)，元滚滚(上海)，Sui(上海)，乐毅(上海)，莫厚切(广州)，Kean(广州)，胡潜(成都)。

在该项目中，拼贴艺术家们利用品牌代言人的主视觉KV和来自不同年代的经典产品元素来表现品牌精神，创作出的拼贴画作品被广泛运用于网络社交平台。除此之外，十位拼贴艺术家也利用参与品牌线上征集活动的KOL图片进行二次拼贴创作。

Sui Yao / Shanghai

Le Yi / Shanghai

Mo Houqie / Guangzhou

Kean / Guangzhou

Yuan Gungun / Shanghai

Ke Sai / Shanghai

Liu Paiyang / Beijing

Wan Qiao / Beijing

Zhang Dong / Beijing

Hu Qian / Chengdu

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Music Lovers

Tonlion

 

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We created a spot to promote a fall / winter parka for fashion brand Tonlion. The parka is especially for music lovers with earphones ergonomically designed into the hood, allowing for optimized wire management and a premium listening experience. The spot combines live-action shooting, stop-motion animation, and a variety of illustration, graphic, and hand-made textural effects. The content was used digitally and in select OOH executions.

我们为服装品牌唐狮的极地羽绒系列创作了一条视频短片。该羽绒系列以耳机线替代帽绳的设计为音乐爱好者们提供了一种更为极致的聆听体验。短片将真人动态影像、定格动画，以及大量插画、绘画和手绘效果融为一体。该作品被广泛运用于网络及指定户外媒体。

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Limited Edition Snowboard Design

Burton

We collaborated with Foshan-based street artist and painter Hua Tunan to create a limited-edition woman’s snowboard design for Burton’s “Lipstick” series. The deck design features a powerful and beautiful peacock done in Hua Tunan’s signature splash and drip painting style.

我们与佛山街头艺术家 / 画家画图男共同合作为Burton（伯顿）女款滑雪板设计了 “Lipstick” 限量版系列。雪板上的水墨孔雀带着张力和溅墨有着画图男一贯的画风。

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Year of the Horse

Gap

To celebrate the Year of the Horse, we created a limited-edition graphic tee for Gap. The tee graphic is a mosaic of an American flag made up of running horses. The tee is available in limited quantities at Gap stores in China, Hong Kong, and Taiwan throughout the festival season.

为了庆祝中国马年，我们为Gap品牌创作了一款限量版图案T恤，该T恤上的图案是以许多奔跑的马匹组成的美国国旗。此商品以限量发售的形式于新年季在中国大陆、香港以及台湾地区的品牌店铺上市。

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Customized Product Design

Microsoft

For Microsoft’s ongoing limited edition artist series (and to celebrate the “Year of the Snake”), we created a unique graphic treatment for the brand’s Wireless Mobile Mouse 3500. For this project, we collaborated with Shanghai-based designer Left.

我们为微软的长期艺术家限量版系列艺术家限量版系列项目（为庆祝中国蛇年）创作了特别的插画被用于该品牌的无线便携鼠标3500。在该项目中我们与上海设计师Left共同合作。

The creative inspiration for this design concept comes from the ancient Chinese text called “Mountains and Seas,” which documents various facets of nature, geography, and biology. “Mountains and Seas” says that snakes rise from the sea each year and journey to land, only to return to sea at the end of the year. The snake is an important creature mentioned throughout the book. Furthermore, many monsters and gods that are mentioned in the book have human heads and snake-like bodies. An example of this is Fu Xi and his wife Nu Wa, the Chinese goddess who, according to legend, created the world and its people.

该设计概念的创意灵感来源于中国古籍《山海经》，其中记录了关于自然、地理与生物的方方面面。《山海经》中提到蛇会每年从海中而生，然后前往陆地，只有在年终才会再回到海里。书中也提及蛇是自然界中一种重要的生物，并且，书中的许多妖兽和神仙都是人头蛇身。比如这个设计中就是凫徯和女娲，后者在中国古代传说中创造了整个世界和全人类。

Desktop Wallpaper Design

We took characters from “Mountains and Seas” and presented them in a style that is similar to the shadow-puppets that were used by Chinese storytellers in ancient times. The red seal at the base of the mouse is Left’s name represented in a traditional artist mark. The overall result is an inspiring cultural remix full of Chinese traditional imagery and modern graphic elements.

我们借鉴了《山海经》里的人物并将其以类似中国古代皮影戏的艺术风格表现出来。鼠标尾部的艺术家签名以传统红色印章的形式呈现。总体上，整幅作品充分地体现出中国传统意象和摩登图形元素的灵感碰撞。

Packaging Design

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