Tag Archives: spot

Festival Collection

adidas Originals

 

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For adidas Originals’ Festival Collection, we created a print campaign and a short film. The key visuals captured celebrity brand ambassadors Fan Bingbing, Eason Chan, JJ Lin, and Charlene Choi in raw, authentic urban environments true to the street-fashion spirit of the brand. The film was shot in Hong Kong, Taiwan, and Beijing with a creative treatment and script that playfully combines the four celebrities. The piece reminds us that the festival season is a time to stop and think about the ones who matter most to us, how far we’ve come in the past year, where we’re going next year, and to no matter what, always be true to ourselves along the way.

We also created a short teaser to showcase the Festival Collection’s footwear line.

The print campaign was leveraged nationwide in retail, digital, OOH, and print media, with the film being broadcast digitally and in select retail / OOH locations.

For the key visuals, we collaborated with Los Angeles / Shanghai-based photographer Ben Miller and Beijing-based photographer Chen Man.


我们为adidas Originals新年系列创作了平面硬广及短片内容。这次的主视觉真实展现了其品牌代言人范冰冰,陈奕迅,林俊杰和蔡卓妍的形象,在真实的城市场景中还原品牌的街头时尚精神。短片以一个富有创意性的表达方式让四位艺人分别穿行于香港,台湾和北京城中最具代表性的场景中。这个作品希望提醒我们在节日季来临之时,应该想想谁才是对自己最重要的人,过去的一年都有什么收获,新的一年又有何期许,不论如何,还是应该忠于真我始终如一。

我们也为节日系列鞋款创作了一支预告片。

平面硬广被广泛运用于其全国零售店铺,网络,户外和平面媒体的广告栏,与此同时,短片也在指定店铺 / 户外播放。

我们与来自于洛杉矶和上海之间的摄影师Ben Miller以及北京摄影师陈漫共同合作完成了这一季的平面主视觉。


Fan Bingbing / 范冰冰


Eason Chan / 陈奕迅


Charlene Choi / 蔡卓妍


J.J. Lin / 林俊杰


Festival Footwear Collection Teaser

 

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Eason Chan’s City Adventure

adidas Originals

 

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We created a short film and print campaign with Eason Chan to help support the promotion of adidas Originals Fall / Winter “City Pack” apparel and footwear drops.

In the film, Eason tells a story of his “City Adventure,” reminding us that, while getting swept up in the pace and energy of urban life, we need to remember to explore our surroundings and push the boundaries of adventure and risk taking within ourselves. Behind every corner are the experiences, the possibilities, and the excitement that we all crave. The city is an adventure. Step out fresh. Be bold and fearless. Make your mark.


我们与陈奕迅合作为配合adidas Originals Fall / Winter “City Pack”产品系列的上市创作了一条短片及硬广系列。

陈奕迅在短片中讲述他的城市探险故事,旨在提醒一直追随快节奏现代城市生活的我们不要迷失自我,应该不断发掘自我潜能,突破自我,探索世界。在城市的每个角落背后都充满了各种渴望与兴奋。探索城市即是一种冒险,重新出发,大胆无畏地在城中踱步。

Black Sheep vs. White Sheep

Vans

 

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We created a fun animated spot to help Van’s promote its limited-edition “Year of the Sheep” footwear collection. The animation riffs on the theme of “Black Sheep vs. White Sheep,” encouraging us to stand out from the flock and do our thing, while ensuring it’s also OK to fit in every once in a while. The spot was used online and in retails stores throughout Greater China. Happy Chinese New Year!


我们为Vans的“羊年”纪念版鞋款系列创作了一条有趣的定格动画短片。视频中反复出现“黑羊和白羊”,试图向我们说明如何在芸芸众生中凸显自我,非白即黑。该短片在春节期间被用于线上及店铺宣传以恭迎中国新年。

ZX Flux

adidas Originals

 

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We supported the launch of adidas Originals’ ZX Flux sneaker in China by creating two spots with celebrity brand ambassadors Charlene Choi (蔡卓妍, singer / actress) and J.J. Lin (林俊杰, singer / songwriter). The sorts tell the story of JJ and Charlens’s favorite ZX Flux colorways and design patterns. These pieces were shot in Hong Kong and Taiwan respectively.


为帮助adidas Originals的ZX Flux鞋款在中国地区上市造势,我们与其品牌代言人蔡卓妍(歌手/演员)、林俊杰(歌手/创作人)合作,分别创作了一支短片。短片中呈现了林俊杰与蔡卓妍最爱的ZX Flux鞋款配色和鞋面纹样。这两支短片分别拍摄于香港和台湾。

 

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