Tag Archives: kol

NMD – What’s Next?

adidas Originals

 

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To help celebrate the 1 year anniversary of adidas Originals’ game-changing sneaker line “NMD,” we created a campaign featuring a crew of creative culture champions and fashion influencers including actors, television hosts, magazine editors, pop-singers, rappers, models, and style mavens.

We also created an animation for the campaign to show the evolution of NMD over the past year from the now-classic OG colorway to countless iterations of the extended NMD family.

The campaign ran chiefly on social media and digital channels throughout China, with some print usage as well.

我们为adidas Originals的颠覆型鞋款——NMD系列诞生一周年创作了一组以创意界文化先锋和时尚潮人为主角的平面作品，其中包括演员、主持人、杂志编辑、流行歌手、说唱艺人、模特、潮人等。借此来传达“过去赋能未来”的街头潮流精神。

我们同时也为此次推广活动创作了一条动画短片以展现NMD系列在过去一年中是如何从最初的经典配色款延伸到如今多重进阶款式及配色的NMD大家族。

该活动的平面视觉作品及其动画短片被主要用于中国大陆地区的网络和平面媒体宣传。

Higher Brothers / 海尔兄弟

Chen Haipei / 陈海沛

Jasin Chang

Cheng Yingjie / 程颖婕

HyoRaKuHi / 冯乐飞

Jenny Zeng / 曾妮

Jeffery Tung / 董又霖 

Annie Sun / 孙伊涵

Alan

Meng Jia / 孟佳

TEISAHIRO

Maxine

Chen Xi / 陈希

Jenny Zhou

Lin Zijun / 林子君

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Shanghai Flagship Store Opening

ESPRIT

We created a window display and photo booth installation for ESPRIT’s Shanghai Flagship store launch party and opening period.

The campaign allowed consumers to express themselves by filling in personal statements directly on the glass of the photo booths with fluorescent markers. The booths themselves were colorful, James Turrrel-inspired, neon capsules designed to provide a fun vibe for photo taking.

我们为ESPRIT在上海长宁来福士的旗舰店开幕创作了一组橱窗设计及互动拍照装置。

该活动邀请消费者用荧光笔在互动拍照装置的透明表面写下代表自己的个性标语，霓虹胶囊式的创意拍照装置灵感来源于James Turrel，为人们提供一种别样的炫彩拍照体验。

Store Opening Event Party

 

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Cinema Release Calendar

Disney

To support Disney’s 2019 cinema releases, we designed and produced a year-long calendar featuring characters, release dates, and movie synopses for the years’ upcoming films.

The characters and calendar months can be broken off into standalone cutout elements. The calendar comes with a wooden stand on which fans can assemble and arrange the elements into a fun, interactive table-top display.

The calendar was distributed to China-market KOLs / influencers, super fans, and other Disney partners / friends.

为配合迪士尼影业宣传其将在2019年上映的全部影片，我们为其设计了2019年的年历，并将每部影片的介绍及主要人物形象根据上映日期设计在了对应的月份卡片上。


整张年历采用拼图的制作形式，我们的创意将每部影片里的主角形象及单月月历做成可拆解的独立卡片，并随年历附送一只木制卡槽，影迷可根据自己的喜好任意拼贴组合其中的月历卡及角色形象卡片。

品牌将该日历送给合作伙伴，创意人，及忠实粉丝作为新年礼物。

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Journey of Style

eBay

We created a web series titled “Journey of Style” for eBay Style Xiu’s launch in China. Each episode of the series takes viewers on a journey to the world’s fashion capitals and style meccas (New York, London, Paris, etc.) to meet with eBay partner designers and fashion houses, and explore the unique street styles of each city.

The series showcases the global access and trusted inventory that eBay Style Xiu offers the Chinese market, and inspires consumers with an insider’s look at emerging global style trends.

In addition to the Journey of Style series, we also created a making-of documentary capturing eBay Style Xiu’s inaugural fashion photo shoot in Shanghai.

We created a web series titled “Journey of Style” for eBay Style Xiu’s launch in China. Each episode of the series takes viewers on a journey to the world’s fashion capitals and style meccas (New York, London, Paris, etc.) to meet with eBay partner designers and fashion houses, and explore the unique street styles of each city.

The series showcases the global access and trusted inventory that eBay Style Xiu offers the Chinese market, and inspires consumers with an insider’s look at emerging global style trends.

In addition to the Journey of Style series, we also created a making-of documentary capturing eBay Style Xiu’s inaugural fashion photo shoot in Shanghai.

Journey of Style – New York

 

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In the first episode of “Journey of Style,” we travel to New York City with renowned fashion blogger Peter Xu (徐峰立) and meet up designers / retailers including Steven Alan, Monica Botkier, Catherine Malandrino, The Ruffian Boys (Brian Wolk & Claude Morais), and Charlotte Ronson.

In the first episode of “Journey of Style,” we travel to New York City with renowned fashion blogger Peter Xu (徐峰立) and meet up designers / retailers including Steven Alan, Monica Botkier, Catherine Malandrino, The Ruffian Boys (Brian Wolk & Claude Morais), and Charlotte Ronson.

Journey of Style – London

 

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In the second episode of “Journey of Style,” we travel to London with renowned stylist / author A Qiuqiu to meet up with her English counterpart, fashion blogger Navaz Batliwalla (aka: DisneyRollerGirl).

In the second episode of “Journey of Style,” we travel to London with renowned stylist / author A Qiuqiu to meet up with her English counterpart, fashion blogger Navaz Batliwalla (aka: DisneyRollerGirl).

Journey of Style – Paris

 

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In the third episode of “Journey of Style,” we travel to Paris with renowned Beijing-based fashion designer Zhang Chi to meet up with Parisian actress, TV personality, and fashionista Solweig Rediger-Lizlow.

In the third episode of “Journey of Style,” we travel to Paris with renowned Beijing-based fashion designer Zhang Chi to meet up with Parisian actress, TV personality, and fashionista Solweig Rediger-Lizlow.

eBay Style Xiu – Inaugural Seasonal Campaign Documentary

 

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For eBay Style Xiu‘s launch in China, we produced a making-of documentary with blogger Xu Fengli capturing the brand’s inaugural fashion photo shoot in Shanghai.

eBay Style Xiu is a mass-fashion lifestyle buying platform for the Chinese market bringing the largest online selection of fashion and apparel from around the world to local consumers in a simple and easy shopping experience.

For eBay Style Xiu‘s launch in China, we produced a making-of documentary with blogger Xu Fengli capturing the brand’s inaugural fashion photo shoot in Shanghai.

eBay Style Xiu is a mass-fashion lifestyle buying platform for the Chinese market bringing the largest online selection of fashion and apparel from around the world to local consumers in a simple and easy shopping experience.

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