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We created a campaign to support the launch of H&M x Post-It’s limited-edition capsule collection. The campaign featured rising star model and street culture badboy He Huanxin hero’ing the color-block inspired looks in saturated, summery urban locations in Shanghai.
Shop the collection at H&M.com.
我们为H&M与POST-IT贴纸合作出品的限量合作款系列产品创作了一组平面硬照和一条视频短片。受该系列明亮的贴纸配色所启发，我们以高饱和度的背景色突出服装本身的颜色并通过自带街头气质的年轻男模何焕新倾情演绎，营造出初夏街头的气息。此次拍摄于上海取景完成。
该系列可在H&M.com购买。
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We created an informational spot to explain Lycra Sport’s PCE (Power, Comfort, Energy) index and showcase the brand’s innovative fabrics.
The PCE index is used across unisex garments to provide users with a second-skin fit and superior performance when engaging in a wide range of athletic movements and exercises. The spot also serves as a directory for consumers to choose products that best suit their needs.
The final output was used on digital media throughout Greater China and in-stores globally.
我们为LYCRA® SPORT (莱卡®运动) PCE (力度，舒适度，能量) 三维性能指标创作了一条视频短片，并借此阐述其先进的面料科技。
PCE指标适用于男女运动服装，为用户在广泛的运动和锻炼中提供贴合皮肤的体验和卓越的性能。该短片也被作为购物指南，让消费者通过对面料科技的深入了解选择出最适合自己的产品。
这条视频短片被广泛运用于全球店铺及数字媒体传播。
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To help celebrate the 1 year anniversary of adidas Originals’ game-changing sneaker line “NMD,” we created a campaign featuring a crew of creative culture champions and fashion influencers including actors, television hosts, magazine editors, pop-singers, rappers, models, and style mavens.
We also created an animation for the campaign to show the evolution of NMD over the past year from the now-classic OG colorway to countless iterations of the extended NMD family.
The campaign ran chiefly on social media and digital channels throughout China, with some print usage as well.
我们为adidas Originals的颠覆型鞋款——NMD系列诞生一周年创作了一组以创意界文化先锋和时尚潮人为主角的平面作品，其中包括演员、主持人、杂志编辑、流行歌手、说唱艺人、模特、潮人等。借此来传达“过去赋能未来”的街头潮流精神。
我们同时也为此次推广活动创作了一条动画短片以展现NMD系列在过去一年中是如何从最初的经典配色款延伸到如今多重进阶款式及配色的NMD大家族。
该活动的平面视觉作品及其动画短片被主要用于中国大陆地区的网络和平面媒体宣传。
Higher Brothers / 海尔兄弟
Chen Haipei / 陈海沛
Jasin Chang
Cheng Yingjie / 程颖婕
HyoRaKuHi / 冯乐飞
Jenny Zeng / 曾妮
Jeffery Tung / 董又霖
Annie Sun / 孙伊涵
Alan
Meng Jia / 孟佳
TEISAHIRO
Maxine
Chen Xi / 陈希
Jenny Zhou
Lin Zijun / 林子君
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For Chinese supermodel Luyan’s fashion label Comme Moi, we created a video lookbook / fashion film showcasing the brand’s Spring / Summer 2015 collection. The video was shot on location in Los Angeles.
我们为中国超模吕燕所创立的设计师品牌Comme Moi“似我”拍摄了一条lookbook / 时尚短片来展示该品牌2015春夏系列产品。该片拍摄于美国洛杉矶。
