Tag Archives: originals

Seasonal Campaign

adidas Originals

We created the 2015 Fall / Winter seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, JolinTsai, and Gianna Jun in raw, authentic, urban environments, the campaign key visuals communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul with assets used in nationwide print media, retail / point-of-sale, and digitally. We collaborated with Detroit-based photographer Jeremy Deputat, Beijing-based photographer Chen Man, Seoul-based photographer Hong JangHyun, with select imagery also shot by agency creative director Adam Schokora.

我们为adidas Originals 2015 秋冬系列创作了平面硬广。这次的主视觉结合了色彩丰富的城市场景真实展现了其品牌代言人陈奕迅、范冰冰、蔡依林和全智贤的形象，在真实的城市场景中还原了品牌的街头时尚精神。

平面硬广分别拍摄于北京、台湾、香港和首尔，并被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏。我们与来自于底特律的摄影师Jeremy Deputat，北京摄影师陈漫，首尔摄影师Hong JangHyun及本机构的创意总监Adam Schokora共同合作完成了这一季的主视觉拍摄。

Eason Chan / 陈奕迅

Behind the Scenes w/ Eason Chan for adidas Originals 2015 Fall / Winter Campaign

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Eason Chan / Superstar Campaign

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Fan Bingbing / 范冰冰

Behind the Scenes w/ Fan Bingbing for adidas Originals 2015 Fall / Winter Campaign

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Fan Bingbing / Superstar Campaign

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Jolin Tsai / 蔡依林

Behind the Scenes w/Jolin Tsai for adidas Originals 2015 Fall / Winter Campaign

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Jolin Tsai / Superstar Campaign

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Gianna Jun / 全智贤

Behind the Scenes w/Gianna Jun for adidas Originals 2015 Fall / Winter Campaign

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Gianna Jun / Superstar Campaign

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Li Tianlun / Superstar Campaign

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VJ Mian / Superstar Campaign

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Hua Tunan / Superstar Campaign

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October Print Campaign

Seasonal Campaign

adidas Originals

We created the 2015 Spring / Summer seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, JolinTsai, and Gianna Jun, we combined a colorful palette with authentic, raw urban environments to communicate the brand’s true street fashion spirit.

The campaign was shot in Beijing, Taiwan, Shanghai, and Seoul with assets used in nationwide print media, retail / point-of-sale, and digitally. We collaborated with Detroit-based photographer Jeremy Deputat, London-based Photographer Jeff Hahn, Beijing-based photographer Chen Man, and Seoul-based photographer Hong JangHyun.

我们为adidas Originals 2015年春夏系列创作了平面硬广。这次的主视觉结合了色彩丰富的城市场景真实展现了其品牌代言人陈奕迅、范冰冰、蔡依林和全智贤的形象，并还原品牌的街头时尚精神。

平面硬广分别拍摄于北京、台湾、香港和首尔，并被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏。我们与来自于底特律的摄影师Jeremy Deputat，伦敦摄影师Jeff Hahn，北京摄影师陈漫以及首尔摄影师Hong JangHyun共同合作完成了这一季的主视觉拍摄。

Eason Chan / 陈奕迅

adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Eason Chan

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Fan Bingbing / 范冰冰

adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Fan Bingbing

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adidas Originals 2015 Spring / Summer, Women’s Unstoppable Campaign

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Jolin Tsai / 蔡依林

adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Jolin Tsai

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Gianna Jun / 全智贤

adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Gianna Jun

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Festival Collection

adidas Originals

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For adidas Originals’ Festival Collection, we created a print campaign and a short film. The key visuals captured celebrity brand ambassadors Fan Bingbing, Eason Chan, JJ Lin, and Charlene Choi in raw, authentic urban environments true to the street-fashion spirit of the brand. The film was shot in Hong Kong, Taiwan, and Beijing with a creative treatment and script that playfully combines the four celebrities. The piece reminds us that the festival season is a time to stop and think about the ones who matter most to us, how far we’ve come in the past year, where we’re going next year, and to no matter what, always be true to ourselves along the way.

We also created a short teaser to showcase the Festival Collection’s footwear line.

The print campaign was leveraged nationwide in retail, digital, OOH, and print media, with the film being broadcast digitally and in select retail / OOH locations.

For the key visuals, we collaborated with Los Angeles / Shanghai-based photographer Ben Miller and Beijing-based photographer Chen Man.

我们为adidas Originals新年系列创作了平面硬广及短片内容。这次的主视觉真实展现了其品牌代言人范冰冰，陈奕迅，林俊杰和蔡卓妍的形象，在真实的城市场景中还原品牌的街头时尚精神。短片以一个富有创意性的表达方式让四位艺人分别穿行于香港，台湾和北京城中最具代表性的场景中。这个作品希望提醒我们在节日季来临之时，应该想想谁才是对自己最重要的人，过去的一年都有什么收获，新的一年又有何期许，不论如何，还是应该忠于真我始终如一。

我们也为节日系列鞋款创作了一支预告片。

平面硬广被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏，与此同时，短片也在指定店铺 / 户外播放。

我们与来自于洛杉矶和上海之间的摄影师Ben Miller以及北京摄影师陈漫共同合作完成了这一季的平面主视觉。

Fan Bingbing / 范冰冰

Eason Chan / 陈奕迅

Charlene Choi / 蔡卓妍

J.J. Lin / 林俊杰

Festival Footwear Collection Teaser

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Eason Chan’s City Adventure

adidas Originals

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We created a short film and print campaign with Eason Chan to help support the promotion of adidas Originals Fall / Winter “City Pack” apparel and footwear drops.

In the film, Eason tells a story of his “City Adventure,” reminding us that, while getting swept up in the pace and energy of urban life, we need to remember to explore our surroundings and push the boundaries of adventure and risk taking within ourselves. Behind every corner are the experiences, the possibilities, and the excitement that we all crave. The city is an adventure. Step out fresh. Be bold and fearless. Make your mark.

我们与陈奕迅合作为配合adidas Originals Fall / Winter “City Pack”产品系列的上市创作了一条短片及硬广系列。

陈奕迅在短片中讲述他的“城市探险”故事，旨在提醒一直追随快节奏现代城市生活的我们不要迷失自我，应该不断发掘自我潜能，突破自我，探索世界。在城市的每个角落背后都充满了各种渴望与兴奋。探索城市即是一种冒险，重新出发，大胆无畏地在城中踱步。

Women’s “Unstoppable” Campaign

adidas Originals

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We created a spot for adidas Originals’ “Unstoppable” women’s campaign featuring the brand’s four leading ladies: Rita Ora, Fan Bingbing, Gianna Jun, and Jolin Tsai. The film combines photography stills, live-action footage, and stop-motion animation into a fun, experimental treatment.

我们为adidas Originals名为“势不可挡”的女子系列广告制作了一条视频短片，主角是该品牌的四位女星代言人：Rita Ora、范冰冰、全智贤及蔡依林。短片将静态照片与动态影像相结合以类似定格动画的方式为大家呈现出有趣且略带实验感的效果。

Superstar Films & Key Visuals

adidas Originals

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We created a series of short films and key visuals to help promote a selection of monthly Superstar sneaker drops. The film plays with slow motion, animation effects, and urban environments to create an aspirational, dreamy world showcasing the footwear’s unique patterns, color-ways, and design features. The key visuals were used in nationwide print media; the films were leveraged digitally and in-store.

我们为Superstar运动鞋的月季精选产品创作了系列短片和主视觉形象。短片通过慢镜头、动画效果及都市元素创作了一个梦幻世界以一种独特的方式展示鞋面印花、配色和设计特点。主视觉形象被应用于全平面媒体，短片被应用于网络及店铺内的宣传。

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Monochromatic City Daydream

adidas Originals

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We created a short film and print campaign for adidas Originals with Fan Bingbing to help support the brand’s “City Pack” apparel and footwear drops.

In the film, Fan Bingbing tells the story of a “Monochromatic City Dream” via abstract double exposures, stop motion, selective desaturation techniques, and black and white footage.

我们与范冰冰合作为adidas Originals的“City Pack”产品系列创作了一条短片及硬广系列。

该短片通过抽象的二次曝光，定格动画，选择性色彩保留结合黑白画面的手法，展示了范冰冰“单色城市梦”的故事。

ZX Flux

adidas Originals

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We supported the launch of adidas Originals’ ZX Flux sneaker in China by creating two spots with celebrity brand ambassadors Charlene Choi (蔡卓妍, singer / actress) and J.J. Lin (林俊杰, singer / songwriter). The sorts tell the story of JJ and Charlens’s favorite ZX Flux colorways and design patterns. These pieces were shot in Hong Kong and Taiwan respectively.

为帮助adidas Originals的ZX Flux鞋款在中国地区上市造势，我们与其品牌代言人蔡卓妍（歌手/演员）、林俊杰（歌手/创作人）合作，分别创作了一支短片。短片中呈现了林俊杰与蔡卓妍最爱的ZX Flux鞋款配色和鞋面纹样。这两支短片分别拍摄于香港和台湾。

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Seasonal Campaign

adidas Originals

We created the Fall / Winter 2014 seasonal campaign for adidas Originals in Greater China. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, Charlene Choi, Gianna Jun, and JJ Lin in raw authentic urban environments, the campaign key visuals and videos communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul, with assets used nationwide in retail / point-of-sale, digital, and print media. For the project, we collaborated with New York-based photographer Carmen Chan, Beijing-based photographer Chen Man, and Seoul-based photographer Hong JangHyun.

我们为adidas Originals中国大陆地区2014年秋冬系列创作了季度广告。这次的主视觉和短片真实展现出其品牌代言人陈奕迅、范冰冰、蔡卓妍、全智贤和林俊杰的形象，在真实的城市场景中还原了品牌的街头时尚精神。

该系列广告于北京、台湾、香港以及首尔拍摄，作品被广泛运用于其全国的品牌零售店铺、网络和平面媒体的广告栏。与此同时，我们与来自于纽约的摄影师Carmen Chan、北京摄影师陈漫以及韩国摄影师Hong JangHyun共同合作完成了这一季的平面主视觉。

Eason Chan / 陈奕迅

Eason Chan’s “City Adventure”

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Fan Bingbing / 范冰冰

Fan Bingbing’s “Monochromatic City Daydream”

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J.J. Lin / 林俊杰

J.J. Lin / “My ZX Flux”

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Charlene Choi / 蔡卓妍

Charlene Choi / “My ZX Flux”

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Gianna Jun / 全智贤

Gianna Jun - 2014 Fall / Winter Collection

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Art Inspired iPhone Cases

Mocamomo

In collaboration with Mocamomo, we created an exclusive collection of art-inspired iPhone cases that featuring work from Chinese artists and designers.

Representing a variety of styles and mediums including illustration, photography, graphic design, and painting, each case is unique and shows off a little piece of Chinese creative culture.

The collaboration brings together 8 leading-edge Chinese artists: Nini Sum, Nanguazi, Huzi, Ren Hang, Xiaomi Keke, Fatty Chen, Tanse, and Hua Tunan.

我们与Mocamomo合作，创作了一组由中国艺术家和设计师参与的“艺术启迪”iPhone手机壳系列。

该系列涵括各种艺术风格和手法：插画，摄影，平面设计和绘画。每一个手机壳都代表着中国创意文化的一部分。

此次合作联手八位中国先锋艺术家共同完成，他们分别是：Nini Sum, Nanguazi, Huzi, Ren Hang, Xiaomi Keke, Fatty Chen, Tanse, 和 Hua Tunan.

Nini Sum / Catch the Seagull