Tag Archives: vans

House of Vans

Vans

 

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We created an animated spot to promote Vans’ annual House of Vans summer event series in Asia. House of Vans is a traveling hub of culture, creativity, and sport in which Vans celebrates its main brand pillars: music, art, skate. House of Vans made stops in Shanghai, Guangzhou, Hong Kong, and Seoul, and presented a variety of creative workshops (painting, photography, screen printing, etc.), exhibitions, live musical performances, skate opportunities, and raucous partying – a real good time for everyone involved.

For the spot, we collaborated with Chengdu-based illustrator Panda Mei to bring to life his line art in a fun way that tells the House of Vans story. The content was used online, in-stores, and at the House of Vans events throughout Asia.

我们为Vans品牌的House of Vans年度亚洲区夏季活动做了一系列的宣传短片。House of Vans是一场以文化、创意和运动为主题的巡回活动，通过该活动来颂扬品牌的三大核心内容：音乐、艺术和滑板文化。House of Vans此次巡回历经上海、广州、香港和首尔站，呈现了多元化的创意工作坊（绘画、摄影、丝网印刷等）、展览、现场音乐演出、滑板表演以及躁动派对，这绝对是一场众人参与的美妙盛宴。

此次，我们和成都插画师梅洹林(Panda Mei)合作，以一个有趣的方式将他的线条艺术融入在House of Vans的故事中。该片用于网络、品牌门店以及House of Vans亚洲区的活动现场。

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House of Vans

Vans

 

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We created a video campaign to promote Vans’ annual House of Vans summer event series in Asia. House of Vans is a traveling hub of culture, creativity, and sport in which Vans celebrates its main brand pillars: music, art, skate. House of Vans made stops in Beijing, Guangzhou, Xi’an, Hong Kong, and Seoul, and presented a variety of creative workshops (painting, photography, screen printing, etc), exhibitions, live musical performances, skate opportunities, and raucous partying – a real good time for everyone involved.

For the campaign videos, we combined monster-inspired animations and live footage to introduce House of Vans in fun, interactive shorts. The content was used online, in-stores, and at the House of Vans events throughout Asia.

我们为Vans品牌的House of Vans年度亚洲区夏季活动做了一系列的宣传短片。House of Vans是一场以文化、创意和运动为主题的巡回活动，通过该活动来颂扬品牌的三大核心内容：音乐、艺术和滑板文化。House of Vans此次巡回历经北京、广州、西安、香港和首尔站，呈现了多元化的创意工作坊（绘画、摄影、丝网印刷等）、展览、现场音乐演出、滑板表演以及躁动派对，这绝对是一场众人参与的美妙盛宴。

活动短片中，我们从怪物中衍生出动画人物与实拍画面相结合，来呈现House of Vans的精彩和互动。该片用于网络、品牌门店以及House of Vans亚洲区的活动现场。

 

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House of Vans – Hong Kong Teaser

 

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House of Vans – Beijing Teaser

 

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House of Vans – Guangzhou Teaser

 

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House of Vans – Seoul Teaser

 

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House of Vans – Xi’an Teaser

 

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Spring Apparel Story

Vans
We created a print campaign for Vans’ S/S 16 collection, The imagery was captured in an apparel story lookbook featuring a variety of brand collaborators and ambassadors in China, including illustrator Ton Mak, guitarist Red (of the heavy metal band “Must Be Red”), tattoo artist David Pollen, rapper and parkour runner Wan Zi, and skater / actor Liu Xiangjun. The campaign was shot by agency founder and creative director Adam Schokora.
我们为Vans2016年春夏系列创作了平面硬广，图片被收录在其产品目录中，通过这些图片真实展现了各类与品牌合作的中国艺术家形象，他们包括：插画家Ton Mak、吉他手Red（女子金属核乐队”Must Be Red”成员）、纹身艺术家David Pollen、说唱艺人及跑酷达人丸子以及滑手/演员刘相君。该系列平面硬广由本机构创始人兼创意总监Adam Schokora亲自掌镜。

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“Off The Wall” Art Collection

Vans

 

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We created a 30 sec and 15 sec video campaign to promote Vans’ Spring 2016 Off The Wall Art Collection.

The tee collection features exclusive designs from nine Asian artists: Panda Mei, Tyakasha, LINWENXIN, Page Payne, Zlism (Zoie Lam), Mina Kwon, Devil丁, 丁几 and Felix勺子.

我们为Vans2016年Off The Wall春季艺术家合作款创作了30秒和15秒动画短片。

该T恤系列的独特设计来自九位亚洲艺术家：梅洹林、塔卡沙、独眼矮子林文心、彭斯 (小六)、Mina Kwon、Zlism (Zoie Lam)、Devil丁、丁几以及Felix勺子。

 

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Asia Art Collection

Vans

 

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We created a psychedelic animation to help promote the release of Vans’ “Asia Art Union / 亚洲艺术联盟” TEE Collection, Summer 2015.

The collection features exclusive designs from seven Chinese artists: Tyakasha, Panda, Du Yan Ai Zi, Dick Ng, Jahan, Cao Zheng, and Keke.

2015年夏天，我们为Vans “Asia Art Union / 亚洲艺术联盟” T恤系列的推出制作了一条定格动画。

我们集合了7位中国艺术家参与其中的设计：Tyakasha、Panda、独眼矮子、 Dick Ng、Jahan、Cao Zheng、Keke。

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Black Sheep vs. White Sheep

Vans

 

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We created a fun animated spot to help Van’s promote its limited-edition “Year of the Sheep” footwear collection. The animation riffs on the theme of “Black Sheep vs. White Sheep,” encouraging us to stand out from the flock and do our thing, while ensuring it’s also OK to fit in every once in a while. The spot was used online and in retails stores throughout Greater China. Happy Chinese New Year!

我们为Vans的“羊年”纪念版鞋款系列创作了一条有趣的定格动画短片。视频中反复出现“黑羊和白羊”，试图向我们说明如何在芸芸众生中凸显自我，非白即黑。该短片在春节期间被用于线上及店铺宣传以恭迎中国新年。

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Go Skate Day

Vans

 

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We created a video campaign to helped build awareness for Vans’ “Go Skate Day.” The campaign was leveraged to drive traffic to the brand’s activation platform, where consumers could view related content, participate in a DIY obstacle contest, and vote on favorite submissions from the local skate community.

我们为Vans的”Go Skate Day”活动创作了一条短片，该片旨在引导并激发人们前往其品牌官方活动页面了解活动详情、参与DIY障碍物竞赛并从当地滑板赛区选出自己最喜欢的DIY障碍物。

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